Lawrence Osburn
Summary
Accomplished, results-driven Product Marketing Manager offering successful experience driving market share, brand recognition and revenue improvements.
Overview
9
9
years of professional experience
Work History
Product Marketing Manager
IMCO Carbide Tool
08.2021 - Current
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Drove marketing initiatives to increase product visibility and market performance.
- Supported marketing programs and campaigns with content and messaging to drive demand.
- Developed strategy and managed market communications that drove product demand.
- Cultivated and nurtured relationships with customers in strategic vertical markets to support ongoing definition of differentiated product value.
Logistics Supervisor
IMCO Carbide Tool
08.2019 - 08.2021
- Collaborated with other supervisors to maintain smooth inter-departmental communication and operations.
- Trained, scheduled and evaluated [Number] employees.
- Improved efficiency by [Number]% through employee management, workflow evaluations and monitoring procedures.
- Monitored logistics performance and identified improvement opportunities.
Order Fulfillment Manager
IMCO Carbide Tool
08.2014 - 08.2019
- Collaborated with team members to complete timely orders and avoid delays.
- Reported and analyzed inventory data to help management strategically improve pricing and marketing strategies.
- Collaborated with sales team members to stay current on inventory levels, complete accurate orders, and resolve item issues.
- Collected, analyzed and modeled sales trends and customer preferences data to inform inventory development decisions.
Education
MBA -
Bowling Green State University
Bowling Green, OH12.2016
Master of Science -
Eastern Michigan University
Ypsilanti, MI12.2007
Skills
- Continuous Improvement Process
- Customer Relationship Management
- Product Performance and Profitability
- Brand Development
- Program Marketing
- Marketing Campaign Management
Timeline
Product Marketing Manager
IMCO Carbide Tool
08.2021 - Current
Logistics Supervisor
IMCO Carbide Tool
08.2019 - 08.2021
Order Fulfillment Manager
IMCO Carbide Tool
08.2014 - 08.2019
MBA -
Bowling Green State University
Master of Science -
Eastern Michigan University
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