Summary
Overview
Work History
Education
Skills
Interests
Timeline

LAWRENCE UTLEY

Bachelor Of Science D.M.I & Business Admin.
Austin,TX

Summary

Lawrence is a graduate of Texas State University. Having received a Bachelors in Digital Media Innovation with a minor in Business Administration, he is Google Analytics Certified, and has experience working with digital media scaling tools to monitor and manage social platforms. Finding new footing outside of content writing for digital spaces, Lawrence has found a niche for event planning and execution in motorsports and more. He has experience creating social media campaigns, as well as working hands on, on-site. Being a quick learner whose past athletic career has given him the ability to adapt quickly to ever-changing environments and remain competitive, Lawrence is available for a phone or video interview with a 24-hour notice. He is able to start within two weeks of a job offer.

Overview

7
7
years of professional experience

Work History

Build Crew Leader

Tough Mudder
01.2023 - 03.2024
  • Oversaw a team of staff, local labor, and volunteers in order to construct or assemble obstacles according to specifications.
  • Ensured crew completed tasks efficiently and effectively.
  • Assisted in the load-in/load-out phases of event production.
  • Operated basic heavy equipment in the process of obstacle construction.

Event Operations Crew Member

Circuit of the Americas
1 2022 - 02.2023
  • Executed activations and signage layouts in indoor and outdoor spaces within short turnarounds for major races and private track bookings.
  • Managed property face and interacted with fans during spectator on-site events.
  • Managed and organized resources on and off-site.

Creative Specialist I

GoDaddy
05.2019 - 09.2020
  • Strategized engaging content based on industry, Google Analytics data, geographical targeting and keyword planning for over 100 clients every week.
  • Collaborated with small business owners and content marketing strategists to create steadfast SEO campaigns and maintain thought-leadership goals.
  • Maintained 80% customer retention rate after 3 months of service.
  • Utilized AP Style writing, editing and proofreading skills to produce engaging and error-free content.

Web Developer

Texas State Bobcat Promotions
01.2018 - 05.2018
  • Updated CSS with Bootstrap and reformatted content for local businesses.

Content Manager

Texas State Men’s Lacrosse
10.2016 - 07.2017
  • Created social media content for the Lacrosse team.
  • Was a member of the team and took on this additional responsibility.

Education

Bachelor of Science - Digital Media Innovation, Business Administration

Texas State University, San Marcos, TX
08.2014 - 8 2018

AP -

Westside High School, Houston, TX
08.2010 - 5 2014

Skills

Digital Media Writing

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Interests

Music Production

Motorsports

Timeline

Build Crew Leader - Tough Mudder
01.2023 - 03.2024
Creative Specialist I - GoDaddy
05.2019 - 09.2020
Web Developer - Texas State Bobcat Promotions
01.2018 - 05.2018
Content Manager - Texas State Men’s Lacrosse
10.2016 - 07.2017
Texas State University - Bachelor of Science, Digital Media Innovation, Business Administration
08.2014 - 8 2018
Westside High School - AP,
08.2010 - 5 2014
Event Operations Crew Member - Circuit of the Americas
1 2022 - 02.2023
LAWRENCE UTLEYBachelor Of Science D.M.I & Business Admin.