LAWRENCE WILLIAMS
Minneapolis,MN
Summary
Results-driven sales and business planning professional with proven success in driving revenue growth, launching product portfolios, and leading cross-functional initiatives in the consumer-packaged goods (CPG) industry. Recognized for exceeding sales targets, optimizing operational processes, and fostering strategic partnerships that enhance business outcomes.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Business Planning Lead
General Mills
08.2023 - Current
- Facilitated and executed priority growth strategies of $93 million In-Store Fresh Business through seamless cross-functional partnerships
- Provided integral support of $60 million Pillsbury Bread portfolio launch, driving market penetration and influencing leadership decisions through data-driven insights
- Planned and executed $300K sales channel booth for industry-leading manufacturers event at IDDBA, exceeding stakeholder expectations
- Managed and mentored direct report, fostering professional growth in a high pace environment
- Expedited return to order fulfillment to 95% target for large Albertsons and Hy-Vee through inventive allocation management
- Black Champions Network Operating Lead, created developmental programming for members and allies
Customer Account Specialist
General Mills
07.2022 - 08.2023
- Generated profitable volume growth through customer and distributor relationships in the greater Los Angeles Market
- Achieved 112% sales volume in spite of key platform service issues
- Gained menu placement of 6 new individually wrapped K12 items through partnership with Oxnard Unified school district
- Planned and conducted 16 quality in-person customer meetings on weekly basis through intentional market analysis
- Member of Salesforce integration taskforce, fostered greater team buy-in of new CRM
- Directed planning and execution for distributor food shows, strengthening partner relationships and visibility
- NAF Next Communications chair, mentored and developed programming for early in career associates
Business Management Associate
General Mills
07.2021 - 07.2022
- Streamlined communication between sales channels, external partners, and internal teams to enhance efficiency
- Developed customer fulfillment report automation through SAP and Excel integration
- Created presentation leading to seasonal Smashburger Menu implementation
- Improved data standardization and reporting processes, improving stakeholder decision making
Business Management Associate Intern
General Mills
06.2020 - 08.2020
- Gathered, documented, and modeled data to assess business trends.
- Evaluated current processes to develop improvement plans.
- Compiled research data and gave professional presentations highlighting finds and recommended optimizations.
- Leveraged on-site observation and personal interviews to identify team and individual strengths.
Education
Bachelor of Science - Marketing
University of Arkansas
Fayetteville, AR05-2021
Skills
- Collaborative teamwork
- Microsoft Excel
- Salesforce
- Data interpretation
- Business forecasting
- Data dashboard design
- Tableau
- SAP
- Microsoft PowerPoint
- Relationship Building
Accomplishments
- 2024 North America Foodservice Sales Team of the Year award recipient
- 105% Club member
- National 2oz Cup Cereal sales growth contest winner
Certification
SAS Business Analytics Certification – SAS Institute Inc.
Timeline
Business Planning Lead
General Mills
08.2023 - Current
Customer Account Specialist
General Mills
07.2022 - 08.2023
Business Management Associate
General Mills
07.2021 - 07.2022
Business Management Associate Intern
General Mills
06.2020 - 08.2020
SAS Business Analytics Certification – SAS Institute Inc.
Bachelor of Science - Marketing
University of Arkansas
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