Taylor Cranfield
Minneapolis,MN
Summary
Strategic business leader with background in formulating strategic plans, conducting market analysis, and forecasting business trends. Strengths include data interpretation, cross-functional relationship building, and project management. Previous roles involved successfully developing customers through difficult business environments and streamlining operations for efficiency.
Overview
3
3
years of professional experience
Work History
Business Planning Lead
General Mills
Minneapolis, MN
07.2023 - Current
- Developed monthly management reports summarizing key metrics and results achieved.
- Collaborated with cross-functional teams to ensure superior customer support and drive strategic initiatives.
- Evaluated existing processes and procedures for efficiency improvements.
- Communicated with customers and business partners to identify business opportunities and mitigate business risk.
Business Planning Lead, Convenience
General Mills
Minneapolis, MN
05.2022 - 06.2023
- Organized trade shows and conferences, designed to connect with customers and promote new item awareness.
- Provided guidance on product development initiatives based on industry knowledge and business needs.
- Facilitated communication between cross-functional teams to resolve issues quickly and efficiently.
Account Executive
General Mills
Seattle, WA
08.2021 - 04.2022
- Negotiated contracts with clients to ensure profitable outcomes for the company, reducing annual costs by 14% while maintaining contract benefits.
- Grew territory revenue by 23% despite severe service issues affecting product availability.
- Attended networking events to build relationships with potential customers.
Education
Bachelor's of Science in Business - Marketing & Finance
University of Minnesota - Twin Cities
Minneapolis, MN12-2018
Skills
- Strong communication
- Microsoft Excel
- Cross-functional relationship management
- Territory and account management
- Consumer empathy
- SAP Analysis
- SAP ERP
- KPI Tracking
Timeline
Business Planning Lead
General Mills
07.2023 - Current
Business Planning Lead, Convenience
General Mills
05.2022 - 06.2023
Account Executive
General Mills
08.2021 - 04.2022
Bachelor's of Science in Business - Marketing & Finance
University of Minnesota - Twin Cities
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