Results-driven Senior Sales Leader with 10+ years of B2B experience in the Promotional Products Industry. Proven track record of driving sales growth, optimizing sales processes, and leading high-performance teams in dynamic environments. Expertise in sales funnel optimization, lead conversion, customer retention strategies, and cross-functional collaboration to accelerate revenue growth.
Managed the launch of a new Enterprise Client with projected annual revenue of >$3MM. Planned, designed, and scheduled phases for launch. Developed strong relationships with stakeholders (internal and client) through regular communication updates, fostering trust and confidence in the team's ability to deliver results. Liaison between sales leadership, merchandising, IT, and supplier partners to maximize Gross Profit.
Responsible for Sales Enablement in a Fortune 5000 organization. Integrated drip campaign sequences into CRM resulting in a 2 point increase in conversion in under a year. Reviewed books of business to right-size and right-route existing customers to improve retention. Implemented the first Learning Management System in the company's history. Worked with Sales Leadership to create SPIFF's to drive desired sales activity and monitored results.
Manage a staff of 30+ in multiple locations worldwide: sales/account brand managers, lead generation team, and order specialists. Played a leadership role in hiring, training, mentorship, and evaluation. Provided strong leadership to enhance team productivity and morale. Develop employee compensation plans and individual performance metrics. Represent ePromos at conventions and seminars. Launched quality monitoring programs (phone, chat, and email) that resulted in clear expectations of staff and consistent results, which led to increased customer loyalty and retained clients.