Leah Streeper

Established the Recruitment Marketing function as it sits within the Talent Acquisition and Marketing groups. Drove business by establishing an audience-focused campaigns that told the ASRC Federal mission and resonated with potential candidates, introduced an internal communication to increase retention, redesigned our corporate website to be more user friendly, and produced and optimized campaigns for multiple channels (Meta, LinkedIn, Twitter/ X).

• Researched and developed partnerships with niche talent boards to grow the talent pipeline by 310%
• Utilize market research and data-driven insights to identify target audiences and create tailored messaging and campaigns.
• Analyze campaign performance metrics and adjust strategies to improve effectiveness and ROI.
• Increased follower growth by 98% across all social media channels.
• Introduced role-specific market and compensation data to more accurately target the correct audience

Introduced the Sourcing function as it sits within the Talent Acquisition group- defining best practices for identification of top candidates for each position. Integral in the identification, and screening processes for both Recruitment Marketing Tools, and CRM tool. Established the EVP for Butterball and each of its individual requisitions, leading to an increase in candidate applications and hiring activity. Leveraged Social Media Platforms (LinkedIn,Facebook, Instagram, Twitter) to advertise and market open requisitions.

• Tracked data surrounding hires as to establish yearly goals for the sourcing function
• Developed a 6-point outreach checklist- and begin setting up a drip-campaign model using the CRM to optimize candidate response rates
• Tracked ROI of recruitment marketing efforts
• Increased the percentage of presented and subsequently hired diversity candidates by 50% in the first year of sourcing
• Completed AIRS- Certified Diversity Recruiter course and obtained certification (ID: 49914335)

Aligned with the Directors of Talent Acquisition, Talent Sourcer team, business leaders and HRBPs to address hard to fill roles, unique and specialized positions, or challenging markets. Leveraged reporting and analytics to identify and pursue the best fit candidate for each requisition. Leveraged social media platforms and online job boards to advertise open positions and engage with potential candidates.

• Generated specific candidate pool for career opportunities through strategic placement of advertisements, evaluation of applicant credentials, and conducting initial interviews and pre-screening assessments.
• Tracked candidates and pushed for feedback on disqualifications, time-to-fill statistics and other variables.
• Advised, coached and counseled managers and staff to support human resources policies, procedures, programs and labor relations.
• Cultivated in-depth understanding of Information Technology industry trends and hiring desires.
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Operated as a Subject Matter Expert for sourcing tools and strategies, while coordinating with IT team leaders and Sales team to forecast hiring needs and client goals. Took part in an internal "Innovation Competition" and presented a refined Social Media Strategy to further engage current contractors, internal employees, and clients using the hashtag #ImWithOptomi

• Implemented multiple contact aggregation tools which helped to support recruitment and sales efforts
• Connected with and fostered relationships with the local cybersecurity network to partner on hiring efforts
• Implemented multiple contact aggregation tools to increase the number of candidates that could be reached by the TA team
• Developed a pipeline for reoccurring roles to reduce time to present the winning candidate

Continuously managed, evaluated and implemented sourcing tools and methods, leveraging available tools including candidate database, internet based tools (including social media channels), diversity channels, events and employee referral program to maximize ROI for staffing investments. Acted as an advocate throughout sourcing processes, influencing and understanding organizational initiatives. Developed and sent out a weekly newsletter providing market trends, new tool information, and competitive insights for the Talent Acquisition vertical

• Created a Competitive Insights page in Jive using HTML and CSS to allow for easy access to market insights
• Provided market intelligence using various tools, heat maps, and pay scale data.
• Instrumental in providing sourcing for Diversity and Veteran candidates
• Create and Post Social Media content
• Help to initiate Social Media Engagement in various teams by organizing events and challenges for team members to complete
• Provided photos during the Cisco Photoshoot which used Cisco employees for their webpage and other social media postings

• Member of Zeta Tau Alpha
• Elected to VP III: Recruitment and Membership Chair for Zeta Tau Alpha in 2010