Leah Xinyan Zhang

• Spearheaded creation and production of four daily live news shows, driving the channel's growth to become the largest Mandarin-speaking news platform in North America with over 1 million followers.
• Produced and edited 10 editorial pieces daily, covering a wide range of topics including breaking news, lifestyle, beauty, and fashion, significantly driving traffic and viewer engagement.
• Demonstrated strong storytelling skills, ensuring content is timely, factual, and crafted to captivate the audience with minimal need for copy editing.
• Led editorial brainstorming sessions to identify and capitalize on emerging trends, enhancing content relevancy and audience appeal.

• Strategically promoted IQ Laser Vision across multiple social media platforms, significantly enhancing its reputation as one of North America's largest and most experienced vision correction centers, generating revenues exceeding $600,000 within a year.
• Owned and managed comprehensive social media campaigns, coordinating closely with internal teams to leverage expertise in business, marketing, and public relations strategies.
• Led efforts that notably improved business growth and customer engagement, demonstrating ability to generate substantial impact within targeted markets.

• Specialized in creating and editing in-depth reports on international news, focusing on East Asia, enhancing the oorganization's influence and outreach in international journalism.
• Managed multiple high-stakes content projects, collaborating effectively with various teams to ensure editorial excellence and timely delivery.

• Managed content development from conceptualization to broadcast, maintaining high standards of accuracy and relevance for a weekly public affairs news series.

- Reported on significant local events, producing comprehensive news packages under tight deadlines.