Summary
Overview
Work History
Education
Skills
Accomplishments
Previous Career History
Awards and Recognition
Timeline
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Lee Roten

Oviedo,FL

Summary

Accomplished Management professional bringing 15+ years’ outstanding results in profit-generating, business-driving, and client-satisfying sales and marketing strategies. Proven expert adept at cultivating, developing, and retaining key partnerships to facilitate market expansion, secure venture capital funding, and retain long-term, future business opportunities. Motivational thought leader successful at building and maintaining high-performing, out-producing sales and support teams which exceed all target metrics, achieve beyond client deliverables, and re-standardize corporate goals.  

Overview

14
14
years of professional experience

Work History

VP of Partnerships and Channels

MoveEasy
Seattle, WA
09.2018 - Current
  • Boosted mainstream revenue and drove company growth by spearheading direct sales and established sales cycle across quoting tool, contractor, and data sales channels.
  • Connected with senior executive staff at corporate level to champion direct data sales for high-profile companies like Wayfair, HelloFresh, First American Home Warranty, Target, and Casper while coordinating important collateral, networking, and cycles to maximize outcomes.
  • Developed partnerships with leading and largest real estate brokerages, including Century21, Brookshire Hathaway, BetterHomes and Garden Real Estate, and ERA.
  • Cemented relationships with moving company partners, targeting corporations, local van-line agencies, and independent companies such as UniGroup, Allied, Atlas, and YouMoveMe.
  • Partnered with DocuSign, Dootloop, MintBroker, and MoxiWorks SaaS companies to facilitate integration.
  • Built relationships with quoting tool moving companies, such as YouMoveMe (o2e Brands), UniGroup (United and Mayflower), and Wheaton (Wheaton and Bekins), including Neighborly, Authority Brands, and other o2e brands properties, contractor vendor program companies.
  • Managed real estate preferred vendor programs for Brookshire Hathaway, Sotheby's International Realty, ERA's Select Services, Century 21, and Coldwell Bankers Business Advantage.
  • Strengthened CPM, daily deals, and affiliate pipelines, optimizing sales channels to meet and exceed targets while facilitating pushes to local agencies; developed new revenue channels and proof of concept for both direct data sales and contractor vendor programs.

Director of Sales and Business Development

Pro.com - Home Services
Seattle, WA
04.2014 - 09.2018
  • Directed daily operations commensurate with c-team and board quarterly goals, focusing on risk mitigation, problem resolution, and growth-generating initiatives.  
  • Drove business development objectives by creating partnerships with industry-leading real estate conglomerates, efficiently managing all technology relationships, and administering SaaS accounts.


Pro.com - Lead Services - Professional Experience Continued...


  • Coordinated with engineering team in re-establishment and advancement of deactivated technology to perpetuate cost savings of new builds through enhancing and leveraging current resources.
  • Authored and implemented sales and support standard operating procedures (SOPs); modified company SOP to improve consumer and company (PDC) experience.
  • Tracked and evaluated P&L statements to gauge or ascertain effectiveness of varied- and new- market roll-out plans.

Senior Manager of Sales and Business Development

Pro.com - Lead Services
Seattle, WA
10.2013 - 04.2014
  • Held oversight of sales pipeline, comprising identification and development of channel partnerships and creation-from-analysis of sales standard operating procedures (SOPs) to succeed in amassing $1.5 million toward seed funding.
  • Delivered integral contributions in proof of concept (POC) phase which supported go-to-market (GTM) strategy with accommodations for dual customer segments. 
  • Sourced, selected, recruited, and hired sales management professionals and representatives, built high-performing teams for newly-established managers, and facilitated training and ongoing development of salesforce.
  • Constructed target-specific call scripts for team member utilization aimed at professional-level communications, customer service, and broad-spectrum sales and closing techniques.  
  • Brainstormed and collaborated with c-level officers, vice president, and marketing and engineering departments to develop and integrate technology and in-house platform improvements. 

Senior Manager of National Accounts and Team Lead

Tippr.com
Seattle, WA
07.2011 - 10.2013
  • Cultivated partnerships and negotiated deals with multi-billion dollar corporations to generate substantial revenues which averaged $112,000 monthly, spanning 20-consecutive periods and recorded $698,000 gross revenue as largest individual sale inside single month.
  • Advanced positions with promotions to Team Lead and Senior Manager of National Accounts through accomplishing 112% of goal regularly.
  • Sourced leads and developed powerful business relationships with major, Tier 1 corporations, including Overstock.com, Brookstone, Sharper Image, American Apparel, and Carnival Cruises.
  • Conducted candidate interviews, onboarded new hires, supervised sales associates and held weekly meetings to further employee development.

Local Market Account Executive

Tippr.com
Seattle, WA
01.2011 - 07.2011
  • Designed and coordinated promotional events for small to mid-sized business clients which generated new and re-established existing customer awareness.
  • Created and delivered 16-24 client-specific promotional strategies, plans, and recommendations related to food and dining, activities, and entertainment.
  • Partnered with business owners to launch marketing initiatives across national locales and new city markets.

Inside Sales / Senior Account Executive

DataSphere Technologies
Bellevue, WA
05.2010 - 01.2011
  • Out-sold online banner ads consistently, by 125% over monthly goal, to major broadcast outlets and exceeded performance target metrics for quantity of customer contacts in established time allotment by over 140% of goal.
  • Recognized with Team Leader promotion, including five direct-associate reports and subsequently, Senior Account Executive within five months.

Education

Associate of Science - Business Administration

Bellevue College
2013

Skills

  • Key Partnership and Business Alliance Cultivation
  • Sales and Revenue-Generating Strategies
  • Major and National Accounts Management 
  • Contract Administration and Negotiations
  • Market Research and Analysis
  • Strategic Marketing and Planning
  • Cross-Functional Team Building and Leadership
  • Sales Training and Employee Development
  • Program Design and Implementation
  • New Product Launch 

Accomplishments

  • Recognized-key component in successful accrual of $27 million venture capital funding, exceeding startup projections, and through secured investor contributions from Draper Fisher Jurvetson, Maveron, Two Sigma, and Madrona.
  • Determined and enacted new, company-wide sales standards and goals, modeled expectations and precipitated 30% month-over-month growth while recording company-first-ever $1.35 million sales in singular month.
  • Piloted launch into real estate and property management market segment, including collateral design, marketing tactics, and development of outside sales role to support target state which produced $20,000 gross revenues within initial month.
  • Re-standardized monthly sales target by setting new company records of 627% over target to secure membership in 4K Club, Rookie of the Month Award, and two-time-consecutive Prestige Award Winner.
  • Catapulted MoveEasy partner network from zero to fully operational in four markets with up to 40 categories and paid vendor ad placements by connecting with real estate brokerage partners and other contractors.
  • Recognized influential in raising seed funds by exceeding targets with 38% MoM growth, securing vital capital; grew transactions from 110K+ in 2018 to projected 240K+ in 2019, directly driving company growth.

Previous Career History

                                                                           Squad Leader — United States Army 

                                                        Co-Owner and Operator — Shell Gas Station and Convenience Store 

                                                                    Co-owner and Operator — The Capitol Hill Market

Awards and Recognition

                                                                      United States Army - Honorable Discharge

                                                                         Army Commendation Medal Recipient

                                                                      Army Achievement Medal Ribbon Recipient

                                                                             Combat Action Badge Recipient

                                                              Sergeant Audie Murphy Club - Member and Recipient

                                           10th Mountain Division NCO of the Year participants - 4th Brigade Combat Team

                                              Bronze Star Nominee - Fourth highest-award recognition for enlisted soldier

Timeline

VP of Partnerships and Channels

MoveEasy
09.2018 - Current

Director of Sales and Business Development

Pro.com - Home Services
04.2014 - 09.2018

Senior Manager of Sales and Business Development

Pro.com - Lead Services
10.2013 - 04.2014

Senior Manager of National Accounts and Team Lead

Tippr.com
07.2011 - 10.2013

Local Market Account Executive

Tippr.com
01.2011 - 07.2011

Inside Sales / Senior Account Executive

DataSphere Technologies
05.2010 - 01.2011

Associate of Science - Business Administration

Bellevue College
Lee Roten