Summary
Work History
Education
Skills
Additional Experience
Timeline
Generic

Lee Yi

Gaithersburg,MD

Summary

Partnerships director with a proven track record in business development and stakeholder engagement. Demonstrated success in driving growth through strategic planning and effective change management. Expertise in contract negotiation and compliance enforcement, resulting in revenue growth. Highly skilled in communication, adaptability, and problem-solving, facilitating successful collaboration across multiple functional teams, to exceed organizational goals.

Work History

Senior Program Manager

INVIDI Technologies Corporation
2018 - 2025
  • Managed the third-largest revenue partner, devising strategies and initiatives to maintain and further the partnership through product growth.
  • Built lasting, lucrative partnerships with new and existing customers through continuous engagement.
  • Collaborated with key stakeholders to define success criteria for the partnership programs and projects.
  • Drafted and reviewed contracts working with executive and legal teams, managing the negotiation process between stakeholders.
  • Managed project timelines to ensure alignment with strategic organizational goals.
  • Managed risk assessments to identify and mitigate potential partnership challenges proactively.
  • Collaborated with groups to support and lead product introduction activities.
  • Managed change requests related to scope changes or requested modifications during the course of a project.
  • Used strong issue resolution and communication skills to cultivate and strengthen lasting stakeholder relationships.
  • Facilitated regular meetings to track progress and address any potential roadblocks.
  • Analyzed program performance data to identify areas for process improvement.

Senior Director of Distribution

The Weather Group
2012 - 2016
  • Devised and led strategic initiatives at the corporate, divisional, regional, and field levels to ensure product distribution and adoption of new products.
  • Built and nurtured key relationships with senior executives, resulting in affinity for the product and the organization.
  • Extensive contract knowledge and negotiation skills, managing a $100M revenue stream.
  • Created new services and business models in collaboration with internal partners, resulting in the expansion of programming content with non-traditional distributors.
  • Collaborated with affiliate partners to improve audience engagement and viewership. Developed and executed marketing strategies to increase brand awareness and loyalty.

Senior Director of International Affiliate Relations

WWE
Stamford, USA
2011 - 2012
  • Managerial accountability for the International Affiliate Relations team and 70+ international television distributors. Supported sales of weekly programs, annual pay-per-view events, and studios movies generating approximately $60 million in affiliate revenue streams. Implement all affiliate marketing and network branding across television partners at field level.
  • Oversaw talent development, training, and mentoring staff to excel beyond previous performance.
  • Collaborated with the sales team to create business plans to drive retention and increase revenues with all distributors.
  • Managed multiple budgets, planning, forecasting and reporting revenues to senior executives.
  • Managed ratings process procuring viewership metrics from international agencies, analyzed and reported viewership result; provided metrics to external departments to reinforce value of content in markets and drove consideration for launch of consumer product goods internationally.
  • Collaborated with the International Marketing team to create strategy to maximize multi-million dollar promotional opportunities in market and with distributors; implemented effective and cost efficient campaigns with affiliate partners.
  • Integrated media organization producing weekly live events broadcasting to 700+ million viewers in 145+ countries and 30 languages.

Account Director of Affiliate Sales & Marketing

DISCOVERY COMMUNICATIONS
Silver Spring, USA
2007 - 2011
  • Managed top accounts in seven key states for 22 U.S. networks. Protected ~$500 million in affiliate revenue streams through strategic client activity.
  • Secured and grew senior regional and divisional relationships with key clients to meet revenue goals; Discovery reps were ranked #1 by clients in 2010 Beta survey.
  • Devised and implemented strategy leading to strong market positioning and programming expansion. Played key role on team that oversaw revenue growth of 9% versus plan 2008 to 2010.
  • Delivered 250% revenue gain by leading successful field introduction and rollout of new products; attained major placement and renewal.
  • Generated $2.1 million in unpaid media in 2010 through partnerships that increased network awareness; placed #2 out of 12 organizations in Beta survey for being most helpful in product sales. Collaborated with internal teams to advise on most strategic market opportunities and initiatives. Implementing all marketing, ad sales, and network branding within local markest.
  • Led sales and marketing presentations to customers, effectively leveraging technology and content expertise.
  • Managed rebranding of four networks and launched seven HD simulcast networks now distributed to more than 228 million subscribers.

Senior Manager of Affiliate Sales & Marketing

PLAYBOY ENTERTAINMENT GROUP
New York, USA
1999 - 2007
  • Top 10 globally recognized brand with six pay-per-view and one subscription network available in 90+ million households in North America.
  • Generated and implemented sales and marketing strategy increasing product distribution in the northeast and throughout the sensitive southeast US.
  • Supervised the Eastern Division sales team providing guidance and mentorship to encourage growth and success.
  • Increased revenue 110% in the southern territory.
  • Delivered 165% gain in subscription product; ranked #1 nationally out of 10.
  • Created interactive, multi-media national sales presentation collaborating with the marketing department and an external vendor.
  • Devised local marketing campaigns with clients to run across multiple platforms in a product sensitive region; exceeded national goal for participation for a total of 125% to goal.
  • Secured unpaid media through partnerships that increased network awareness and revenue.

Education

Finance & International Business

AMERICAN UNIVERSITY
Washington, DC

Skills

  • Business Development
  • Stakeholder relations
  • Sales Team Leadership
  • Product distribution
  • Strategic planning
  • Solutions Sales
  • Sales Implementation
  • Account Management
  • Crisis Management
  • New Product Launch
  • Brand Management/Co-branding
  • Contract Negotiation
  • Budget Oversight
  • Change Management
  • Sales Analytics & Competitive Analysis
  • Project Management (Hardware, Software)
  • Policy implementation
  • Cross-functional collaboration
  • Staff training

Additional Experience

  • FOX Sport South - Affiliate Marketing; Affiliate Advertising Sales
  • Homrich & Berg - Investment Planning Services

Timeline

Senior Program Manager

INVIDI Technologies Corporation
2018 - 2025

Senior Director of Distribution

The Weather Group
2012 - 2016

Senior Director of International Affiliate Relations

WWE
2011 - 2012

Account Director of Affiliate Sales & Marketing

DISCOVERY COMMUNICATIONS
2007 - 2011

Senior Manager of Affiliate Sales & Marketing

PLAYBOY ENTERTAINMENT GROUP
1999 - 2007

Finance & International Business

AMERICAN UNIVERSITY

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Lee Yi