LEE ANN MURRAY
Dallas,TX
Summary
Results-driven marketing leader with expertise in integrated marketing, audience targeting, and multi-channel campaign execution across retail, hospitality, QSR, and entertainment. Leverages data-driven insights and creative strategies to enhance brand positioning and drive business growth.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Director of Marketing
Traders Village
Dallas, Texas
06.2018 - Current
- Direct a cross-functional team overseeing campaigns, content, promotions, and large-scale events to drive attendance and revenue.
- Lead marketing strategy and execution across all channels, reporting directly to the President.
- Spearheaded rebranding of 50-year-old company, modernizing identity, messaging, and market positioning to strengthen market presence.
- Develop and manage media strategy, including budget allocation, vendor negotiation, and performance optimization.
- Oversaw agency and partner relationships for SEO, media, influencers, and content production to enhance campaign effectiveness.
- Played key role in acquisition strategy, conducting market research, due diligence, negotiation, and integrating new operations to support growth.
- Led international production of multicultural campaign, increasing attendance by 5% YOY and growing social media following by 2,500+ users.
- Reduced marketing spend inefficiencies by 5% within 6 months generating $150K in annual savings.
DIRECTOR, CLIENT PARTNERSHIP
Ansira
Dallas, Texas
05.2016 - 05.2018
- Directed integrated marketing strategies across digital, social media, traditional media, and analytics for enterprise clients.
- Led a team of four in delivering multi-channel campaigns, data solutions, and experiential marketing programs.
- Developed field marketing strategies and managed co-op programs, web platforms, and brand partnerships.
- Secured $300K budget increase by pitching and launching a new web portal for Wendy's franchises to order from.
- Expanded client footprint into 12 additional markets, generating $750K in incremental annual revenue.
- Executed high-performing social media campaign for Planet Fitness, achieving 22% sales growth, 106K new followers, and 43K email captures.
ACCOUNT DIRECTOR
Langrand and Company
Houston, Texas
05.2013 - 03.2016
- Led client strategy, driving business development and delivering impactful pitch presentations.
- Developed integrated campaigns across print, digital, web, and direct marketing channels.
- Collaborated with cross-functional teams to enhance digital performance and elevate customer experience.
- Contributed to securing major accounts valued between $500K-$1M, expanding the client portfolio.
- Helped scale client revenue from $1.2M to $3.5M through strategic marketing initiatives.
- Increased online sales by 69% by leading a full website audit and redesign.
Education
Bachelor of Science - Marketing
Florida State University
Tallahassee, FLBachelor of Science - Hospitality Management
Florida State University
Tallahassee, FLSkills
- Brand strategy
- Digital marketing
- Content marketing
- Influencer marketing
- Multicultural marketing
- Media planning and optimization
- Website and mobile experience
- Field marketing
- Partnerships and acquisitions
Certification
- HubSpot Content Hub Software Certified - HubSpot Academy
- Social Media Certified - HubSpot Academy
- Real Estate Sales Agent - Texas Real Estate Commission
Timeline
Director of Marketing
Traders Village
06.2018 - Current
DIRECTOR, CLIENT PARTNERSHIP
Ansira
05.2016 - 05.2018
ACCOUNT DIRECTOR
Langrand and Company
05.2013 - 03.2016
Bachelor of Science - Marketing
Florida State University
Bachelor of Science - Hospitality Management
Florida State University