Leiana Lujan
Las Vegas,NV
Summary
Motivated, marketing-oriented professional seeking a Marketing role where I can contribute to strategic planning, campaign development, and content execution. Bringing hands-on marketing experience, strong communication skills, and proven project management abilities to drive brand awareness, engagement, and lead generation.
Overview
11
11
years of professional experience
Work History
Account Manager
Wilen Group
01.2024 - Current
- Serve as the primary day-to-day client contact and liaison between clients and internal creative, production, and technical teams.
- Manage end-to-end project execution, including scheduling, status updates, meetings, routing, proofing, and quality control.
- Develop creative briefs, gather client assets, and support internal creative reviews and client presentations.
- Collaborate with senior account management on strategic direction, ensuring all deliverables align with client goals and project objectives.
- Create and maintain estimates, scopes of work, schedules, and billing processes in partnership with the Production team.
- Oversee data collection, content updates, and key project matrices to ensure accuracy across all deliverables.
- Track all work in internal systems, maintain status reports, and communicate progress, risks, and changes to stakeholders.
- Manage multi-department collaboration (creative, production, media, technical) to support integrated marketing solutions.
- Ensure projects are delivered on time, on budget, and aligned with brand and strategic standards.
Account Executive
BrainTRUST Marketing Agency
01.2022 - 01.2024
- Managed the day-to-day execution of client marketing initiatives, ensuring smooth delivery and alignment with goals.
- Developed tailored marketing strategies based on each client’s objectives and industry landscape.
- Collaborated with Social Media, Public Relations, media outlets, and cross-functional internal/external teams to coordinate integrated marketing efforts.
- Led all client communication, including meetings, emails, and ongoing project and task management.
- Wrote clear creative briefs and partnered with the creative team to develop effective marketing materials.
- Prepared and reviewed project estimates, timelines, and scopes to keep work organized and on schedule.
- Produced and oversaw monthly performance reports for clients.
- Maintained a strong understanding of each client’s industry, brand, products, services, and strategic communication plans.
- Presented marketing ideas and recommendations to clients and internal stakeholders.
- Reviewed, proofed, and quality-checked all deliverables to ensure accuracy and adherence to standards.
Marketing Manager
M Resort Spa & Casino
01.2018 - 01.2022
- Provided daily guidance and supervision to Brand Marketing staff, supporting operational goal and monitoring performance outcomes.
- Coordinated team scheduling with management while maintaining strong focus on guest satisfaction.
- Developed, implemented, and executed strategies for direct marketing campaigns.
- Partnered with the creative team to produce direct marketing materials and collateral.
- Managed the production schedule and calendar for all direct mail initiatives.
- Ensured database-driven marketing campaigns were delivered accurately on time, and within budget.
- Collaborated with Sports Partners, Entertainment, and Events teams to manage on-property activations aligned with marketing strategy.
- Served as the primary liaison between casino leadership and external sponsors.
- Supported departmental processes while guiding team members to uphold responsibilities and maintain workflow efficiency.
- Managed and coordinated social media marketing for M Resort across Facebook, Instagram, and Twitter with consistent brand voice.
- Monitored social media and online platforms to identify engagement opportunities and participate in relevant conversations about the property.
Marketing Coordinator
SLS Las Vegas
01.2015 - 01.2018
- Implemented marketing and advertising campaigns by analyzing forecasts and preparing strategic marketing and advertising plans, objectives, and promotional presentations.
- Opened and tracked property and advertising jobs (collateral, web/email assets, magazine ads, billboards, etc.) from initiation through completion, coordinating with all relevant departments.
- Collaborated with the Graphic Design Team to guide creative directions for direct mailers and email campaigns.
- Proofread data and artwork for all direct mail pieces and email campaigns, providing edits, corrections, and recommendations.
- Coordinated with the graphics department to ensure promotional materials were produced accurately, maintained inventory, placed orders, and verified receipt of materials.
- Built, edited, and maintained all casino promotions within the CMS platform.
- Reviewed on-property, website, and off-property content to ensure all information was accurate and up-to-date.
- Worked with vendors to develop support materials and assets for various marketing campaigns.
- Completed miscellaneous website, marketing tasks, and special projects as needed.
Education
Associates Degree - Management
College of Southern Nevada
06.2020
High School Diploma - Honors
Armijo High School
06.2007
Skills
- Client Relationship Management
- Strategic Communication
- Project & Account Coordination
- Problem-Solving & Conflict Resolution
- Cross-Functional Collaboration
- Project & Deadline Management
Timeline
Account Manager
Wilen Group
01.2024 - Current
Account Executive
BrainTRUST Marketing Agency
01.2022 - 01.2024
Marketing Manager
M Resort Spa & Casino
01.2018 - 01.2022
Marketing Coordinator
SLS Las Vegas
01.2015 - 01.2018
High School Diploma - Honors
Armijo High School
Associates Degree - Management
College of Southern Nevada