Leif Erik Larson
Alexandria,VA
Summary
With over 20 years of experience in advocacy and political campaigns, I bring a wealth of expertise as an award-winning writer, strategist, and government affairs consultant. My focus lies in crafting impactful messaging that resonates across various platforms, including television, radio, print, and digital media. I excel in message development and coalition building to effectively influence opinion leaders and legislation, utilizing strong research skills. My crisis management abilities consistently deliver measurable results. As a strategic-minded team player and communicator, I have contributed to the development of messaging for the Bush/Cheney 2004 campaign and various Congressional campaigns. Throughout my career, I have represented esteemed organizations such as the American College of Emergency Physicians, Global Automakers, and the National Retail Federation. My areas of expertise encompass healthcare, trade, and Fortune 500 companies.
Overview
10
10
years of professional experience
Work History
Director of Communications and Public Relations
Shared Hope International
06.2024 - Current
- Developed and executed strategies and campaign plans for anti-sex trafficking initiatives
- Oversaw the accounts team and helped develop learnings and training
- Worked with Congressional offices and the Press to further the organization's mission
- Wrote talking points and messaging for campaigns targeting legislators
- Established and monitored budgets, optimizing costs while maximizing campaign impact
Managing Director
FP1/Plus Communications
03.2020 - 01.2023
- Developed and executed strategies and campaign plans for PAC clients, driving successful advocacy efforts
- Directed client events and conferences, ensuring seamless execution and impactful outcomes
- Produced compelling advertising for PACs, contributing to influential outreach and public engagement
- Established and monitored budgets, optimizing costs while maximizing campaign impact
- Provided media training and developed social media/advertising materials for CEOs, enhancing their image
Manager Advocacy and Political
Craft Media Digital
03.2015 - 09.2019
- Managed and motivated employees to be productive and engaged in work.
- Accomplished multiple tasks within established timeframes.
- Maintained professional, organized, and safe environment for employees and patrons.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
Education
B.A. - Political Science
The George Washington University
Washington, DCSkills
- Advocacy
- Government Affairs
- Communications
- Campaigns
Education And Awards
- B.A. Political Science, The George Washington University, Washington, DC
- Pollie - AAPC, 11 Pollie Awards for Excellence in campaign work
- Telly Awards, 6 Telly Awards for Excellence in video and television
Relevant Skills
Ran a multi-million-dollar PAC., Have managed and developed several targeted advocacy campaigns targeting legislation and decision makers., Oversaw all aspects of campaigns from managing staff and consultants to developing materials., Built and maintained relationships with policymakers, staff and stakeholders., Developed messaging that persuades and influences decision makers., Built successful teams to move client's needs and policies.
Pollie awards from American Association of Political Consultants
Six Pollie awards
Timeline
Director of Communications and Public Relations
Shared Hope International
06.2024 - Current
Managing Director
FP1/Plus Communications
03.2020 - 01.2023
Manager Advocacy and Political
Craft Media Digital
03.2015 - 09.2019
B.A. - Political Science
The George Washington University
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