Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Leigh Anne Orbell

Advertising, Marketing, Sales Specialist
Woodbridge,USA

Summary

Talented sales, marketing, and customer service professional who effectively multi-tasks and balances customer needs with company demands. Efficiently builds loyalty and long-term relationships with customers while consistently reaching sales targets.


Professional in retail management with solid background in operations and leadership. Known for optimizing store performance through effective team collaboration and strategic planning. Strong in inventory management, customer service, and staff training. Adaptable to changing environments, ensuring consistent achievement of business goals.

Overview

29
29
years of professional experience

Work History

Assistant Store Manager

Brighton Collectibles
09.2024 - Current
  • - Lead by example to create a magical customer experience the "Brighton Way."
  • - Cultivate genuine customer connections and provide exceptional service.
  • - Passionate and knowledgeable about hand-crafted products.
  • - Network, recruit, hire, and retain top talent to maintain a strong team.
  • - Maintain a focus on excellent sales results while fostering team growth.
  • - Engage with social media platforms to connect with customers and drive brand awareness.
  • Implements inventory management practices to enhance stock accuracy and reduce discrepancies.
  • Managed vendor relationships ensuring timely deliveries and quality product offerings aligned with brand standards.
  • Develop staff schedules optimizing coverage and meeting operational demands effectively.
  • Supervised day-to-day operations to meet performance, quality and service expectations.
  • Maintained a clean, safe, and organized store environment to enhance the customer experience.
  • Developed strong working relationships with staff, fostering a positive work environment.
  • Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies.
  • Oversaw daily cash reconciliations, ensuring accurate financial reporting and minimizing discrepancies.
  • Improved customer satisfaction by addressing and resolving complaints promptly.
  • Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
  • Managed inventory levels to minimize stockouts while reducing overhead costs.
  • Mentored junior staff members in their professional development by offering guidance/support in their assigned roles.
  • Generated repeat business through exceptional customer service.
  • Promoted teamwork within the workplace by encouraging collaboration among staff members on various project tasks.
  • Facilitated clear communication between employees and upper management through regular meetings and updates.
  • Boosted employee morale by recognizing outstanding performance and celebrating team accomplishments.
  • Implemented staff training programs, enhancing product knowledge and improving customer service skills.
  • Coordinated with vendors for timely inventory replenishment, ensuring product availability.
  • Streamlined operational processes resulting in improved efficiency and reduced turnaround times.

Community Marketing Executive

Welcome Wagon
01.2019 - 03.2020
  • - Conducted B2B advertising sales and built a robust book of business.
  • - Prospected, set appointments, and delivered face-to-face presentations.
  • - Networked with professional organizations to expand business opportunities.
  • - Provided a range of advertising solutions through print, digital, and social media.
  • - Exceeded sales expectations by consistently delivering exceptional service and meeting client needs.
  • Developed and executed targeted marketing campaigns to enhance brand visibility and engagement.
  • Maintained reporting and developed actionable insights to continually improve branding efforts.
  • Developed strong relationships with key industry influencers, leading to increased brand exposure and partnership opportunities.
  • Streamlined marketing processes to increase efficiency and reduce costs, resulting in higher ROI for campaigns.
  • Enhanced customer engagement through the creation of compelling content for website, blog, and social media platforms.
  • Managed and oversaw design of marketing material and promotional literature for organization.

National Director of Sales

Travel Document Systems Inc.
01.2017 - 02.2020
  • - Conducted outreach to local community leaders and progressive organizations.
  • - Assisted with local and regional on-site events, ensuring effective customer engagement.
  • - Improved profit margins by streamlining operations and workflows.
  • - Developed and executed sales strategies, fostering relationships with customers to drive loyalty and retention.
  • - Created and delivered impactful sales presentations and cultivated relationships with key clients.
  • Collaborated with cross-functional teams to streamline operations and improve customer service outcomes.
  • Directed nationwide strategic initiatives to enhance travel document processing efficiency.
  • Monitored industry developments to adapt strategies, ensuring competitive positioning in the travel documentation sector.
  • Strengthened relationships with key stakeholders, facilitating collaboration and fostering a productive work environment.
  • Led product development efforts from concept to launch, ensuring successful market entry while adhering to time constraints.
  • Increased customer satisfaction rates by implementing process improvements in service delivery methods.
  • Cultivated a culture of continuous improvement by encouraging employee feedback on processes and implementing necessary changes for better results.
  • Identified and communicated customer needs to supply chain capacity and quality teams.

Senior Account Executive/Account Executive

Comcast Spotlight
01.2000 - 01.2016
  • - Recommended advertising solutions including Spot, Online, and Onsite.
  • - Identified and initiated new business opportunities.
  • - Supervised and attended sales presentations while managing quarterly A/R.
  • - Strengthened the online presence of clients to capitalize on emerging trends.
  • - Delivered exceptional account service to enhance customer loyalty and increase sales.
  • Increased account retention by building strong relationships with clients and addressing their needs promptly.
  • Maintained comprehensive knowledge of market trends, industry news, and competitor offerings, ensuring informed decision-making and strategic planning.
  • Consistently met or exceeded monthly sales quotas through diligent prospecting efforts and effective closing techniques.
  • Established long-lasting partnerships with key industry influencers, generating increased brand awareness and credibility.
  • Collaborated with cross-functional teams to ensure timely delivery of products and services, resulting in high customer satisfaction.
  • Promoted company offerings to diverse customers with targeted and disciplined approach.
  • Developed new business opportunities for company growth through effective networking and client presentations.
  • Networked at events and prospected for new customers with diverse strategies.
  • Actively participated in industry events as a representative of the company, expanding professional network connections for potential leads generation.
  • Resolved escalated customer issues professionally, maintaining client trust while protecting company interests.
  • Analyzed data to discover trends, informing market strategies, and objectives.
  • Prepared documentation, finalized sales and maintained records.
  • Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
  • Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
  • Contributed to team objectives in fast-paced environment.
  • Attended monthly sales meetings and quarterly sales trainings.
  • Stayed current on company offerings and industry trends.
  • Built diverse and consistent sales portfolio.
  • Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.

Senior Account Executive/Account Executive

Cable TV Montgomery
06.1996 - 01.2000
  • - Recommended advertising solutions through Spot and Online platforms.
  • - Grew business from $0 to Top Sales in office with nationally recognized growth.
  • - Managed timelines, trained team members, and supervised sales presentations.
  • - Maintained a strong presence within the Montgomery County and Alexandria Chamber.
  • Developed and maintained strong client relationships, ensuring satisfaction and retention through tailored communication strategies.
  • Led strategic advertising campaigns, collaborating with clients to achieve targeted audience engagement.
  • Analyzed market trends and competitor activities to optimize advertising solutions for diverse client portfolios.
  • Executed comprehensive media plans, utilizing data-driven insights to enhance campaign performance and effectiveness.
  • Identified new business opportunities, contributing to revenue growth through proactive outreach and relationship building.
  • Utilized CRM tools effectively to manage client information and track progress on accounts, leading to more accurate forecasting and pipeline management.
  • Negotiated contracts that maximized profit margins while maintaining competitive pricing for clients.
  • Conducted regular client reviews to assess performance metrics, identifying areas for improvement and implementing necessary changes.
  • Cold called prospects to explain partnership benefits, representing company values.
  • Delivered tailored solutions based on individual client needs by thoroughly understanding their business objectives and pain points.
  • Sold new products and services and developed new accounts to maximize revenue potential.

Education

Bachelor of Arts - English/Communications

Denison University
Granville, Ohio

Skills

  • - Trained in business development
  • - Brand awareness development
  • - Accomplished in relationship selling
  • - Friendly and cheerful
  • - Approachable
  • - MS Office proficiency
  • - Proficient in CRM (SalesLook)
  • - Managed Quarterly A/R @ remained below the 3% threshold
  • - Team building expert
  • - Agency experience
  • - Proven sales track record
  • - Consistent Budget Buster Awards (1996–2016)
  • - Proficient in co-op
  • - Proficient in Clear Slide
  • - Territory specialist
  • - Goal-oriented
  • - Self-sufficient
  • - Detail-oriented
  • - Adept at closing sales

Accomplishments

  • - President's Club Winner (2000, 2003, 2006)
  • - Budget Buster Award (1996-2016)
  • - 1997 - 2000 Quarterly Director's Award for Sales Achievement
  • - 1996-2000 - Grew business from $0 to Top Sales with Nationally recognized year-over-year growth
  • - 1997-2000 Cable TV Montgomery Sales Associate of the Month Award

Timeline

Assistant Store Manager

Brighton Collectibles
09.2024 - Current

Community Marketing Executive

Welcome Wagon
01.2019 - 03.2020

National Director of Sales

Travel Document Systems Inc.
01.2017 - 02.2020

Senior Account Executive/Account Executive

Comcast Spotlight
01.2000 - 01.2016

Senior Account Executive/Account Executive

Cable TV Montgomery
06.1996 - 01.2000

Bachelor of Arts - English/Communications

Denison University
Leigh Anne OrbellAdvertising, Marketing, Sales Specialist