Leilani Garrett
Evanston,IL
Summary
Creative Writer with background in crafting engaging and innovative written content. Experience includes writing articles, blogs, web content, scripts, and creative stories. Strengths include strong research, applying a unique lens, and ability to meet deadlines reliably. Brought fresh perspectives to previous work that increased readership and engagement.
Overview
19
19
years of professional experience
Work History
Principal Writer
Compel.,LLC
Chicago, IL
01.2014 - Current
- My extensive experiences writing about, presenting and selling technology has yielded several key differentiating strengths. They include: deep understanding of technology and how it benefits people and processes; the ability to create engaging narratives around otherwise staid topics giving them a much-needed heartbeat; and the talent to craft stories from a distinctive, often unexpected lens. The outcomes have propelled awareness, engendered understanding and enhanced value. Clients have included IBM, Microsoft, LinkedIn and numerous other tech, healthcare and professional services organizations.
Senior Enterprise Account Executive
BetterUp
Chicago, IL
06.2021 - 08.2022
- Created engaging narratives that drove enterprise people leaders to understand the need to invest in various coaching modalities designed to drive employee performance and satisfaction.
- Developed internal communications to support more impactful interactions with enterprise clients.
- Created a body of work that was highly utilized by mid-market and enterprise teams to drive awareness and generate revenue.
Account Executive / Sales Solutions
LinkedIn
Chicago, IL
11.2015 - 05.2021
- Wrote for LinkedIn Sales Navigator Blog, hosted The Art of Selling training course and facilitated webcasts.
- Evangelized, engaged, and trained prospects and customers on innovative sales approach using of-the-moment sales solution.
- Devised strategies and provided written prospecting templates for customers to use in their efforts to secure more clients.
- Provided thought leadership regarding selling in the modern era exposing strategies that shorten sales cycles and propel revenue realization.
Solution Sales Professional
MICROSOFT
Chicago, IL
01.2012 - 01.2014
- Wrote for Microsoft Innovation Center Newsletter and Internal communications projects
- Streamlined the sales process by the development of sales strategies for a targeted set of technology solutions
- Evaluated prospects through intensive analysis of business growth and IT spend yielding those most likely to purchase
- Presented and reinforced clear visions of ROI.
Consulting Client Manager
IBM
Chicago, IL
01.2006 - 01.2010
- Sold to high-yield strategic Midwest partners
- Created a presentation portal for colleagues and partners to draw from regarding client communications
- Practiced strong partner advocacy by crafting business plans which enhanced partner top-line revenue
- Developed programs, including strategies and associated communications pieces for IBM Customer Center
Education
Bachelor of Arts - Journalism
Creighton University
IBM President’s Class Certification -
Harvard Business School
Skills
- Expert Writing Skills
- Fast Synthesis of Difficult Topics
- Distinctive Storytelling
- Engaging Facilitation
- Outstanding Presentation Skills
- Idea Brainstorming
- Strong research skills
- Creative Collaboration
Selected Achievements and Awards
- LinkedIn North American Leadership Award 2021
- Quota Crusher 2019, 2020, 2021
- Microsoft Member Top Subsidiary Award Chicago, 2012, 2013
- IBM 100% Club Chicago 1998, 2000, 2002, 2003, 2005, 2007, 2008, 2009
- Watson MVP
- Various Branch Manager’s Awards
- 2 Industry Director’s Award
- 2 Territory Leadership Sales Awards
Career Profile - Core Strengths
- Exceptional Writing
- Business Development
- Relationship Management
- Alliance Development
- Contract Negotiations
- Sales Strategy
- Business Processes
- Presentation skills
Hobbies and Interests
- Yoga
- Fitness
- Writing
- Reading
- Social Media
Timeline
Senior Enterprise Account Executive
BetterUp
06.2021 - 08.2022
Account Executive / Sales Solutions
LinkedIn
11.2015 - 05.2021
Principal Writer
Compel.,LLC
01.2014 - Current
Solution Sales Professional
MICROSOFT
01.2012 - 01.2014
Consulting Client Manager
IBM
01.2006 - 01.2010
Bachelor of Arts - Journalism
Creighton University
IBM President’s Class Certification -
Harvard Business School
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