Leisa Rhead
Eagle,ID
Summary
Leadership Development & Talent Strategy Professional with 8+ years of experience within the financial services industry, specializing in building leadership capability, strengthening workforce performance, and aligning talent strategy with business outcomes. Combines executive-level banking experience with advanced clinical training (MSW) to drive behavior change, enhance leadership effectiveness, and improve organizational culture.
Overview
22
22
years of professional experience
Work History
Social Work Associate
Eagle Therapist Collective
Eagle, Idaho
08.2025 - Current
- Developed structured, goal-oriented interventions that enhanced emotional regulation, decision-making, and interpersonal effectiveness.
- Partner with families and systems to align goals, improve communication, and reduce conflict—mirroring organizational coaching dynamics.
- Utilize data-informed approaches to track progress and outcomes, reinforcing accountability and continuous improvement.
- Apply advanced behavioral science and motivational frameworks to coach individuals toward measurable change—directly transferable to leadership coaching and performance improvement.
- Cultivated strong documentation discipline and risk awareness in sensitive environments, ensuring compliance and safeguarding.
Marketing Director
D.L. Evans Bank
Twin Falls, Idaho
01.2006 - 08.2010
- Partnered directly with executive leadership to align strategic initiatives with organizational goals.
- Created and implemented campaigns to increase customer engagement and loyalty.
- Led development and management of a complex annual budget, forecasting internal & external marketing needs.
- Influenced leadership decisions through data, customer insights, and strategic planning.
- Drove cross-functional initiatives requiring alignment across departments, improving execution and communication.
- Conducted market research to identify trends and customer preferences, informing product development in banking services.
- Led the planning and execution of corporate events and community outreach programs.
- Oversaw content creation for website and promotional materials, enhancing brand messaging and customer engagement.
- Developed and oversaw strategic business plan for marketing department.
Relationship Manager & Business Development
Magic Valley Bank
Twin Falls, ID
08.2004 - 12.2005
- Managed high-value client relationships in regulated banking environment, fostering compliance and enhancing client trust and retention.
- Exceeded customer satisfaction by finding creative solutions to problems.
- Coordinated across departments to ensure seamless service delivery and align operational processes.
- Worked effectively in team environments to make the workplace more productive.
Education
Master of Social Work -
University of Kentucky
04-2026
Bachelor of Business Administration - Finance
American InterContinental University
05-2010
MBA Coursework Completed -
Texas A&M University
Skills
- Sales Coaching & Manager Effectiveness
- Crisis Intervention
- Leadership Development Strategy
- Organizational Development & Culture
- Performance Management Integration
- Change Management & Strategic Alignment
- Behavioral Insight & Motivation Science
- Stakeholder & Executive Partnership
- Interdisciplinary Collaboration
Timeline
Social Work Associate
Eagle Therapist Collective
08.2025 - Current
Marketing Director
D.L. Evans Bank
01.2006 - 08.2010
Relationship Manager & Business Development
Magic Valley Bank
08.2004 - 12.2005
Master of Social Work -
University of Kentucky
Bachelor of Business Administration - Finance
American InterContinental University
MBA Coursework Completed -
Texas A&M University