Lena Baker

• Built a global onboarding program from the ground up by creating 100+ modules and dozens of hours of programming for GTM Onboarding for over 125 new hires, constantly iterating the program to include updates and changes at the organization, while measuring the impact of the program and sharing findings with stakeholders
• Managed Horizontal Excellence Team, covering all role-agnostic trainings, onboarding, and org wide communications
• Trained field on monthly product releases/ updates and marquee launches in partnership with Product & Product Marketing peers
• Built and led trainings about sales methodology, persona, top of funnel activity, and product on a regular basis

• Led full sales cycle for Brex Corporate Card and averaged 110% to goal

• Built onboarding and ramp program for sales new hires and promotions to train on messaging, pitch refinement, and product understanding, leading to attainment >90%
• Created and oversaw Competitive DRI Program & Outreach Taskforce to craft all outbound outreach
• Created live and e-learning training modules and documentation to quickly train GTM at the height of Covid-19

• Facilitated full sales cycle and averaged >140% to goal