Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

Lena Otiankouya

Kansas City

Summary

HR professional turned marketing specialist with 2+ years of experience in nonprofit and start-up sectors, excelling as a content creator, marketing coordinator, and copywriter/editor. Proficient in Canva, Wix, Squarespace, and WordPress, with expertise in campaign marketing, digital content creation, and developing creative strategies. Adept at working independently and collaboratively, with a strong desire to build a successful career in marketing.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Marketing Strategist- Contract

Inqry
06.2024 - Current
  • Developed customer personas to better understand target demographics, enabling more focused marketing initiatives tailored to their needs and preferences.
  • Conducted thorough market research to identify new business opportunities and areas for growth.
  • Designed visually engaging promotional materials that boosted overall campaign effectiveness.
  • Influenced customer behavior through persuasive advertising copywriting techniques that resonated with target audiences.
  • Conducted market research to identify new opportunities and target markets.

Marketing Specialist

I AM Foundation Inc.
11.2022 - 08.2024
  • Increased brand awareness by developing and implementing targeted marketing campaigns.
  • Collaborated with CEO and COO to develop visually appealing marketing materials for print and digital channels.
  • Boosted lead generation through the creation of engaging content for social media platforms.
  • Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
  • Created social media content with innovative brand messaging to support new product launches.
  • Assisted in creating written, video, and image content for marketing channels.
  • Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.

Human Resources Professional

Various Employers
10.2021 - 08.2024
  • Facilitated effective communication between management and staff through regular HR meetings and open-door policies.
  • Ensured compliance with labor laws by staying up-to-date on regulations, updating company policies accordingly, and conducting internal audits.
  • Organized team-building events and activities to encourage camaraderie among employees while boosting morale levels across the organization.
  • Supported organizational change efforts by facilitating transparent communication channels during transitions or restructuring periods.
  • Managed employee relations issues professionally, mediating conflicts, and providing solutions that aligned with company values.

Copywriter-Contract

Nertias
06.2020 - 12.2020
  • Proofread edited, and revised content as needed to maintain accuracy and high quality standards.
  • Optimized blog posts for SEO, resulting in higher search engine rankings and increased organic traffic.
  • Researched creative topics to write, edit and create layouts for new articles and features.
  • Posted regularly on blog and other social media outlets to increase retention, acquisition rates and levels of engagement with blog.
  • Adapted writing style to suit various formats such as newsletters, brochures, landing pages or case studies.

Education

Bachelor of Arts - Communications; Film & Media Studies Emphasis

University of Missouri - Kansas City
Kansas City, MO
05.2023

Skills

  • MS Office 365, Canva, WIX
  • Social Media Strategy
  • Website Development
  • Digital Marketing
  • Detail Oriented
  • Content Creation
  • Market Research and Analysis
  • Deadline Management
  • Keyword Optimization
  • Campaign Development
  • Copy Editing
  • SEO Strategy

Certification

Digital Marketing & E-Commerce, Google- December 2024

Languages

Lingala
English
French
Korean

Timeline

Marketing Strategist- Contract

Inqry
06.2024 - Current

Marketing Specialist

I AM Foundation Inc.
11.2022 - 08.2024

Human Resources Professional

Various Employers
10.2021 - 08.2024

Copywriter-Contract

Nertias
06.2020 - 12.2020

Bachelor of Arts - Communications; Film & Media Studies Emphasis

University of Missouri - Kansas City

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Lena Otiankouya