Lenore Washington

• Development & Engagement: Led the entire Federal Employee Viewpoint Survey cycle, leading to a 9 percentage point YOY increase in employee participation and engagement—demonstrating a capacity to develop and sustain high-level stakeholder relationships.
• Strategic Communications: Communications advisor, managed national press inquiries, produced internal and external content that strengthened organizational messaging and bolstered support for key initiatives.
• Collaborative Leadership: Established and led cross-departmental working groups to enhance engagement, providing a model for donor and stakeholder collaboration in development settings. Grew charitable contributions annually.

Communications Advisor, May 2016 – October 2019

▪ Internal: Editor for FSA Matters magazine and The Source monthly business newsletter, produced internal Explainer Videos, workshops, and webinars

▪ External: Managed national media inquiries, developed press releases including Cohort Default Rate (CDR), developed FAFSA mobile app communications plan. Increased student usage by 15%.

Revenue & Business Development: Led strategic consultancy projects for nonprofit and corporate clients including membership-based organizations, resulting in a 20% increase in new business and significant brand repositioning.

• GreenFaith - Increased new business by 50%, revamped marketing training materials, conducted training seminars.
• Statewide Parent Advocacy Network (SPAN)
• Spearheaded business development, developed sales kits; Increased new business 20%.
• Produced organization’s first PSA, raised awareness 15%.
• Produced SPAN’s 25th anniversary celebration, secured speakers, sponsorships and press coverage, increased sponsorships, press coverage, attendance by 30%.

• Oversaw vendor negotiations, securing favorable terms that positively impacted company profits, 20% increase.
• Boosted revenue generation by identifying untapped markets and creating targeted marketing campaigns aimed at those specific demographics.
• Managed research and strategy for the multicultural division, Identified and integrated best practices in multicultural marketing to grow organization’s membership and social impact. Analyzed Asian, Hispanic and African-American audiences, identified growth opportunities, strategic alliances.

• Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
• Stakeholder & Client Relations: Developed multicultural strategies and managed cross-functional teams to foster new revenue streams and brand partnerships across multiple media channels, with increases more than 25%.
• Leadership in Change: Served as a change agent by implementing corporate marketing strategies that increased market penetration 30%, advertising revenue 20%, and improved stakeholder engagement—experience directly transferrable to donor and board interactions.

• Managed marketing efforts to increase distribution of cable television networks. Developed strategies, advertising campaigns, and training materials to sell networks, video-on demand (VOD) and broadband services to cable affiliates and subscribers.
• Managed strategic planning for positioning for two television networks (Food, DIY) to affiliates and subscribers, vs. competitors.
• Managed affiliate marketing campaigns, increased participation levels 20%.
• Developed marketing plans and materials for new markets, totaling 25mm subs in 2003.
• Directed creation, style and production of various print and video marketing and sales training materials; raised awareness and distribution 30%.
• Managed and supervised $4mm affiliate marketing budget.
• Established template for affiliate-based promotions featuring Emeril Lagasse, promotion serves as benchmark for Scripps.
• Enhanced team collaboration through regular communication, goal setting, and performance evaluations.