LEONARD LYNN G WILLS JR
Columbia, MO
Summary
Dynamic digital media professional with a modern, visual-first approach to communication and branding. Expertise in seamlessly blending design, marketing, and customer engagement, supported by hands-on experience in retail, corporate processes, and CRM-based outreach. Quick adaptability to new tools, including AI, enhances the ability to connect content and communication directly to tangible business outcomes. Committed to delivering clean work, clear communication, and a relentless pursuit of continuous improvement.
Overview
4
4
years of professional experience
Work History
Internet Department Associate
Joe Machens Nissan
- Managed high-volume customer communication through calls, emails, and CRM responses
- Created improved outreach messages that increased appointment conversion
- Collaborated with sales managers for smooth customer handoffs
- Learned dealership workflow, customer qualification steps, and corporate communication standards
- Introduced and used AI tools within the team to boost messaging clarity, personalize outreach, and speed up responses
- Helped build prompts and feed structured information into AI tools to generate more effective customer messages
- Improved response time, consistency, and overall customer engagement by combining AI tools with dealership CRM systems
Content Creator, Bearcat Life
NWMSU Media
01.2020
- Served as an on-camera host for weekly student video segments
- Scripted, filmed, and edited content on a consistent schedule
- Built strong communication, pacing, and content workflow skills
Sales Representative & Store Support
Cricket Wireless
01.2025 - Current
- Help customers choose the right devices and plans through clear, friendly communication
- Handle store operations including opening/closing, sales, phone support, and register tasks
- Support training and onboarding for new hires
- Execute in-store promotions and maintain store presentation
- Build strong rapport with returning customers and maintain a consistent professional tone
Graphic Designer, LTC Department
NWMSU
01.2022 - 01.2024
- Designed modern visuals for marketing, web content, and departmental communication
- Updated and maintained sections of the university website
- Worked through multi-step review and approval processes
- Developed clean, branded graphics for print, digital, and social use
Education
High School Diploma -
Rock Bridge High School
Columbia, MOB.S. - Digital Media – Mass Communications
Northwest Missouri State University
01.2024
Skills
- Digital Media & Design: Graphic design, video editing, branding, social graphics, web content creation
- Marketing & Engagement: CRM outreach, appointment setting, customer communication, audience engagement, message optimization
- AI & Automation: Experience using AI tools to generate outreach scripts, improve response quality, boost appointment rates, and streamline customer communication workflows
- Retail & Operations: Store opening/closing, POS systems, phone sales, scheduling, product knowledge
- Team Skills: Training new hires, peer support, clear communication, leadership potential
- Tools I Use: Adobe Creative Suite, Canva, Microsoft Office, CRM platforms, AI messaging tools, Wix & CMS tools
Timeline
Sales Representative & Store Support
Cricket Wireless
01.2025 - Current
Graphic Designer, LTC Department
NWMSU
01.2022 - 01.2024
Content Creator, Bearcat Life
NWMSU Media
01.2020
Internet Department Associate
Joe Machens Nissan
B.S. - Digital Media – Mass Communications
Northwest Missouri State University
High School Diploma -
Rock Bridge High School