Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Leonardo Costa dos Santos

Oakland Park,FL

Summary

Highly experienced retail and visual merchandiser with a 15-year track record of enhancing product presentation to drive sales and reinforce brand vision. A creative and dynamic leader passionate about retail and deeply knowledgeable about the fashion industry and current trends. Skilled in creating visually compelling displays that elevate brand identity and drive customer engagement. Possess a degree in Fashion Merchandising and bilingual proficiency in English and Portuguese. Seeking to contribute my extensive visual merchandising skills and industry knowledge to a dynamic retail environment, with the goal of further enhancing brand presence and driving sales through innovative product presentations.

Professional visual merchandising expert with proven track record of enhancing store aesthetics and driving customer engagement. Known for strategic approach to implementing creative displays that align with brand identity and promote sales. Reliable team player with strong focus on achieving results and adapting to changing retail environments.

Overview

15
15
years of professional experience

Work History

Visual Merchandiser Athlete

Nike, Inc.
01.2022 - Current
  • Strategically planned and executed visually appealing merchandise displays and sales floor layouts to enhance customer experience and drive sales
  • Implemented promotional strategies, window activations, initial zone initiatives, and product launches to elevate brand visibility and create a unique customer journey
  • Utilized strong attention to detail and analytical thinking to optimize product presentation

Visual Merchandiser Athlete

Nike, Inc.
01.2022 - Current
  • Strategically planned and executed visually appealing merchandise displays and sales floor layouts to enhance customer experience and drive sales
  • Implemented promotional strategies, window activations, initial zone initiatives, and product launches to elevate brand visibility and create a unique customer journey
  • Utilized strong attention to detail and analytical thinking to optimize product presentation

Merchandise Team Lead

Macy's, Inc.
06.2015 - 12.2021
  • Led a team in receiving, processing, and displaying merchandise on the sales floor to maximize product visibility and sales potential
  • Improved team performance by revising the employee evaluation process, resulting in increased productivity and efficiency
  • Collaborated with management to plan weekly workloads and schedules, ensuring optimal merchandise flow and store operations
  • Organized storage areas to enhance efficiency and improve inventory management and product availability

Store Manager

Calvin Klein Jeans
01.2010 - 12.2014
  • Oversaw all aspects of store operations, including sales, inventory management, customer service, and product knowledge training
  • Managed point-of-sale systems, ensuring accuracy and efficiency to streamline the checkout process
  • Hired and trained a new team from the ground up for a new store, fostering a strong team environment
  • Implemented strategies to expand customer loyalty, leading to increased repeat business and record sales growth

Education

Bachelor Degree - Fashion Merchandising

Anhembi Morumbi University
São Paulo, BR
11.2004

Skills

  • Teamwork
  • Ability to Multitask
  • Ability to Work in a Team
  • Communication
  • Visual Merchandising
  • Product knowledge
  • Customer service
  • Creative vision
  • Window displays
  • Fashion trend awareness
  • Visual storytelling
  • Mannequin styling

Languages

Portuguese
Full Professional

Timeline

Visual Merchandiser Athlete

Nike, Inc.
01.2022 - Current

Visual Merchandiser Athlete

Nike, Inc.
01.2022 - Current

Merchandise Team Lead

Macy's, Inc.
06.2015 - 12.2021

Store Manager

Calvin Klein Jeans
01.2010 - 12.2014

Bachelor Degree - Fashion Merchandising

Anhembi Morumbi University
Leonardo Costa dos Santos