LEONOR CLAVIJO
6644 Penfield St,NC
Summary
Bilingual communications professional with 15+ years of experience producing mission-driven content for faith-based nonprofit media and community organizations. Writes and edits English- and Spanish-language materials for websites, social media, video, email, events, and public information initiatives. Builds clear messaging and manages multicultural stakeholder engagement to support program goals.
Overview
24
24
years of professional experience
Work History
Strategic Communications and Brand Lead
Viva Insurance
Raleigh, North Carolina
10.2024 - Current
- Supported bilingual communications efforts through social media campaigns, videos, graphics, and educational content for Latino families and business owners.
- Helped lead community engagement activities and built relationships with local organizations, entrepreneurs, and community leaders.
- Assisted with brand development and positioning, including federal trademark registration of Viva Insurance®.
- Planned community-focused campaigns and events that raised brand awareness, built public trust, and connected audiences with insurance education and resources.
- Managed social media accounts to grow brand presence and audience engagement.
Triangle & East Market Lead
Prospera USA
Raleigh, North Carolina
01.2024 - 01.2025
- Supported bilingual outreach and communications connecting Hispanic entrepreneurs with programs, workshops, technical assistance, and community resources.
- Created promotional content, presentations, event communications, and success stories for entrepreneurs and partner organizations.
- Built relationships with business leaders, nonprofit partners, media contacts, and community stakeholders to increase program awareness and participation.
Communications Specialist
Diocese of Raleigh
Raleigh, NC
01.2018 - 12.2023
- Developed communication strategies for community outreach programs.
- Coordinated events to promote diocesan initiatives and services.
- Managed social media platforms to enhance community engagement.
- Developed bilingual communications in English and Spanish to inform and engage parish leaders, ministries, schools, volunteers, and Catholic communities across eastern North Carolina.
- Coordinated communications and media coverage for the Diocese’s 100th Anniversary Eucharistic Congress, supporting consistent messaging and broad visibility for the milestone event.
- Produced live video interviews and wrote articles for NC Catholics, translating faith, ministry, and community stories into compelling public-facing content.
- Supported Synod Listening Sessions by facilitating dialogue, gathering constituent perspectives, and helping communicate priorities across a diverse diocesan community.
Executive Director
North Carolina Hispanic Chamber of Commerce
Raleigh, North Carolina
01.2010 - 01.2016
- Led statewide economic development initiatives that increased resources and opportunities for Hispanic-owned businesses.
- Managed staff, volunteers, board relations, and fundraising to strengthen strategic partnerships and advance organizational planning.
- Expanded membership from 20 to over 300 organizations, significantly enhancing community engagement and support.
Program Manager
El Centro Hispano
Durham, North Carolina
05.2005 - 02.2007
- Collaborated with local governments, nonprofits, and community leaders to enhance program effectiveness.
- Engaged stakeholders to inform program development and implementation.
- Designed community development programs to empower Hispanic families.
Community Affairs Host & Reporter
Univision 40
03.2003 - 10.2004
- Cultivated trusted relationships with community leaders across North Carolina to enhance collaboration and support for local initiatives.
- Produced impactful stories addressing community needs, nonprofits, education, healthcare, and economic development to inform and engage audiences.
- Analyzed past projects to pinpoint opportunities for improvement, driving more effective community engagement efforts.
Education
Latino Studies - Latin American Studies
University of Oxford
England06-2014
Master of Arts -
Duke University
Durham, NC05-2013
B.A. - Communication & Marketing
Universidad Autónoma De Occidente
Cali Colombia03-2000
Some College (No Degree) - Certificate in Nonprofit Management
University of Notre Dame
Chicago, ILSkills
- Bilingual communication
- Brand development
- Community outreach
- Strategic partnerships
- Content creation
- Stakeholder relations
- Project management and prioritization
- Creative storytelling
- Digital communications expertise
- Collaborative teamwork
Affiliations
- Leadership North Carolina
- North Carolina Governor's Advisory Council on Hispanic/Latino Affairs 20214
- Board Member, Latino Credit Union
- Board Member, Self-Help Credit Union
- Board Member, WakeEd Partnership-
- Board Member, NAHREP Raleigh-Durham 2024
Timeline
Strategic Communications and Brand Lead
Viva Insurance
10.2024 - Current
Triangle & East Market Lead
Prospera USA
01.2024 - 01.2025
Communications Specialist
Diocese of Raleigh
01.2018 - 12.2023
Executive Director
North Carolina Hispanic Chamber of Commerce
01.2010 - 01.2016
Program Manager
El Centro Hispano
05.2005 - 02.2007
Community Affairs Host & Reporter
Univision 40
03.2003 - 10.2004
Latino Studies - Latin American Studies
University of Oxford
Master of Arts -
Duke University
B.A. - Communication & Marketing
Universidad Autónoma De Occidente
Some College (No Degree) - Certificate in Nonprofit Management
University of Notre Dame