Leslie A. Cooper
Austin,TX
Summary
Results-driven Professional with a forward thinking approach centered on company success and competitive growth. Demonstrated record of success in building successful teams and managing profitable operations. Hardworking and passionate job seeker with strong organizational skills eager to secure entry-level Trainee Appraisal position in a team appraisal environment. Ready to help team achieve company goals.
Overview
20
20
years of professional experience
1
1
Certification
Work History
CEO/Founder
512 City Design & Marketing, LLC
Austin, TX
03.2012 - Current
- Specializing in small businesses and service industry.
- Utilize Wordpress CMS, Google Analytics, Google My Business and Google Search Console.
- Coached and guided team members to improve effectiveness and policy enforcement, resulting in improved employee job satisfaction and higher performance levels.
- Identified and capitalized on short- and long-term revenue generation opportunities to maximize bottom-line profitability.
- Built productive relationships with industry partners and competitors to support strategic business objectives.
- Monitored use of best practices at levels and implemented corrective actions to bring employees into compliance.
- Spearheaded initiatives to better target business metrics tracking and improve decision-making with real-time data.
Insurance Agency Owner
TWFG Bordman Insurance
Leander, TX
08.2019 - 08.2021
- Devised and deployed sales and marketing tactics to drive strategic growth and support achievement of revenue goals.
- Put together realistic budgets based upon costs and fees for successfully operating business.
- Capitalized on social media platforms to increase market awareness and recruit sales agents.
- Optimized team hiring, training and performance.
- Remained up-to-date on current trends and attended industry trade shows and markets to view and order inventory.
- Trained and motivated employees to perform daily business functions.
- Maintained motivated and well-paid sales team by calculating commission payments on time.
- Created and monitored promotional approaches to increase sales and profit levels.
- Devised processes to boost long-term business success and increase profit levels.
- Employed prompt decision-making and in-depth research to resolve issues.
Marketing Director
Goehring Dental
Austin, TX
05.2016 - 03.2020
- Managed all SEO/marketing/social media/Google AdWords operations in conjunction with creation and development of internal marketing, promotions, PR, company website, brand and blog.
- Maintained corporate ID, coordination and maintenance of website design, current content, social media presence and all online ownership websites and directories.
- Create all marketing collateral for external and internal marketing.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
- Developed metrics and measured success in order to further penetrate marketplace.
- Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.
Internal Marketing/Content Social Media Manager
Westgate Family Dental
Austin, TX
06.2012 - 05.2016
- Managed all SEO/marketing/social media operations in conjunction with creation and development of internal marketing, promotions, PR, company website, brand and blog.
- Maintained corporate ID, coordination and maintenance of website design, current content, social media presence and all online ownership websites and directories.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Analyzed and reported social media and online marketing campaign results.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
Education
No Degree - Appraisal Trainee Course
Mckissock Appraisal Courses
ONLINEAssociate of Business Management - Graphic Communications
Baker College
Owosso, MI1996
High School Diploma -
New Lothrop High School
New Lothrop, MI1994
Skills
- Relationship and Team Building
- Profit and Loss Management
- Effective Communicator and Public Speaker
- Integrity and Transparency
- Management Team Leadership
- MIssion and Vision
- Goal Setting
- Articulate Communication
- Approachable and Outgoing
- Business Consulting
- Sales Growth
- Economic Analysis
Certification
CEO/Founder 512 City Design & Marketing, LLC
Timeline
Insurance Agency Owner
TWFG Bordman Insurance
08.2019 - 08.2021
Marketing Director
Goehring Dental
05.2016 - 03.2020
Internal Marketing/Content Social Media Manager
Westgate Family Dental
06.2012 - 05.2016
CEO/Founder
512 City Design & Marketing, LLC
03.2012 - Current
No Degree - Appraisal Trainee Course
Mckissock Appraisal Courses
Associate of Business Management - Graphic Communications
Baker College
High School Diploma -
New Lothrop High School