LESLEY COFFIN
Sheboygan Falls,WI
Summary
Experienced Asset Specialist with expertise in financial analysis and asset management. Developed and implemented asset allocation models to enhance portfolio performance. Strong in risk assessment, data interpretation, and strategic planning, delivering optimal resource utilization for maximum asset returns.
Overview
8
8
years of post-secondary education
19
19
years of professional experience
Work History
Sr. Video Asset Specialist (MAM platform manager)
Kohler Co.
Kohler, Wisconsin
07.2024 - Current
- Led platform launch of Iconik MAM system, integrating workflow process for content creation, edit review, endorsement, and distribution.
- Manage all talent renewal, completing yearly renewals 5 months in advance and saving company over $100k in renewal costs through negotiations and prevented company liability of expired asset use.
- Audited over 400,000 video assets created over past 25 years, reducing duplicates and linking related files for improved storage costs and search functionality.
- Implemented production release and license drafting process to ensure consistent language ensuring updated terminology and contractual options for third party talent.
- Collaborated with change management team to implement mandatory content tracking for all rights-managed assets.
Production Business Manager
Cramer-Krasselt
Chicago, Illinois
02.2023 - 06.2024
- More than tripled In-house Production Division revenue, increasing both size and number of productions produced internally.
- Slashed outstanding vendor payment liability by over 75% in first six months of tenure through review and renegotiation of contractual arrangements.
- Boosted department efficiency 30% implementing ticketing system and expedited workflows to close projects up to 45 days earlier.
- Managed business and financial areas of production services department, ensuring compliance, overseeing licensing, coordinating talent, music, and stock image renewals, maintaining vendor relationships, and reconciling projects upon completion.
- Created and implemented workflows and efficiencies to enhance operational processes across the company.
- Boosted department efficiency 30% implementing ticketing system and expedited workflows to close projects up to 45 days earlier.
- Devised multiple workflows that integrated data governance for project, document, and digital asset management into accessible companywide solutions.
Business Affairs Manager
Godaddy (contract)
Chicago, Illinois
08.2022 - 02.2023
- Managed the department’s 5 year asset audit of all digital and associated assets (music, stock images/footage, talent/production releases, SAG contracts) and provided Business Affairs review and approval to all marketing projects (print, digital, video, social).
- Successfully led department’s integration with WorkFront(PAM), Ironclad (CMS), Bynder (DAM) applications.
- Authored data governance policies for department, ensuring consistent application of metadata across assets.
- Established automated renewal system for marketing team to streamline project tracking and notifications.
- Developed marketing division’s font library with over 900 typographies to enhance brand consistency.
- Wrote the onset compliance policies for employees, producers, and talent.
Intellectual Property Manager
Warner Bros
Burbank, California
01.2020 - 08.2022
- Managed rights, restrictions, release dates, ownership, and descriptive metadata for all HBO, HBO Max, and WarnerMedia international originals and acquired content, ensuring compliance and accessibility.
- Successfully launched 5 divisions of HBO Max over 2 years
- Fully integrated over 5000 international programs into the Global Warner Media system
- Researched and applied 12 metadata fields to over 2000 programs within 3 months.
- Identified and resolved a system error miscalculating TV series’ season/episode counts
- Recognized as essential employee during Warner Media/Discovery merger, awarded retention bonus for contributions.
- Supervised three contract employees, providing training to enhance team capabilities and knowledge.
Rights and Clearances Manager
HBO
New York, New York
06.2007 - 01.2020
- Managed music supervisors, archival producers, and composers for all HBO originals, overseeing budgeting, negotiating terms, and drafting/approving contracts to ensure timely project delivery.
- Increased HBO’s music residuals by 40% upon taking over music society reporting.
- Collaborated with HBO archivist to establish music repository, ingesting 500+ original scores to enhance archival access.
- Led Business Affairs/Legal records retention initiative that streamlined storage processes, reducing costs by 85%.
- Received the largest project based bonus for establishing the Original Productions document management system.
- Managed a team of two full-time staff, one contract worker, and summer interns, ensuring effective collaboration and project completion.
Education
Certificate Of Completion - Artificial Intelligence in DAM
Rutgers University
New Brunswick, NJ 11.2025 - 01.2026
Certificate Of Completion - DAM Silver Certificate
Rutgers University
New Brunswick, NJ 06.2025 - 09.2025
Certificate Of Completion - DAM Bronze Certificate
Rutgers University
New Brunswick, NJ 10.2024 - 12.2024
Master of Arts - Biographical Studies/Film Studies
New York University
New York, NY 09.2008 - 05.2012
Bachelor of Science - Public History/Media Studies
Ball State University
Muncie, IN 09.2002 - 12.2005
Skills
Digital Asset Strategy Leadership
Rights Management
Content Compliance
Content System Integration
Process Improvement
Vendor Management
Cross-functional Collaboration
Team Leadership
Negotiation Skills
Timeline
Certificate Of Completion - Artificial Intelligence in DAM
Rutgers University
11.2025 - 01.2026
Certificate Of Completion - DAM Silver Certificate
Rutgers University
06.2025 - 09.2025
Certificate Of Completion - DAM Bronze Certificate
Rutgers University
10.2024 - 12.2024
Sr. Video Asset Specialist (MAM platform manager)
Kohler Co.
07.2024 - Current
Production Business Manager
Cramer-Krasselt
02.2023 - 06.2024
Business Affairs Manager
Godaddy (contract)
08.2022 - 02.2023
Intellectual Property Manager
Warner Bros
01.2020 - 08.2022
Master of Arts - Biographical Studies/Film Studies
New York University
09.2008 - 05.2012
Rights and Clearances Manager
HBO
06.2007 - 01.2020
Bachelor of Science - Public History/Media Studies
Ball State University
09.2002 - 12.2005