Lesley Williams
Brooklyn,,NY
Summary
Multifaceted digital marketing expert with nearly 15 years of experience in content creation and content management, within the nonprofit sector. Seeking to adapt my creative and analytical skills, along with my professional expertise to a new, exciting, and dynamic field.
Overview
11
11
years of professional experience
Work History
Senior Digital Content Manager
Demos
09.2022 - 05.2024
- Created and implemented traditional and experimental digital marketing strategies across website, email, and social media channels to support organizational priorities, content campaigns, thought leadership, partner activities, fundraising campaigns, and events
- Analyzed and evaluated the performance of digital content in order to develop and deploy optimized content for increased user engagement, follower acquisition, and website traffic, utilizing best practices, analytics, and SEO optimization
- Collaborated with web developers, marketing, research, editing, and design teams, consultants, and stakeholders to develop and plan digital content, website layout, and digital style
Digital Content Manager
Demos
08.2020 - 09.2022
- Managed the flow of digital content, determined messaging, copy, and strategy for the website, email, and social media channels to increase brand awareness, reach, user engagement, and real-world impact
- Developed effective digital content to enhance audience engagement, user experience, grow subscribers, and increase click rates
- Maintained the editorial calendar for digital media channels and led on all aspects of planning, developing, testing, and executing digital media campaigns
Social Media Manager
Demos
04.2018 - 08.2020
- Promoted digital content on social platforms while implementing list building, follower growth, engagement, and donor acquisition strategies informed by data and analytics
- Cultivated genuine relationships and partnerships with peer organizations, supporters, influencers, and followers
Digital Communications Coordinator
PolicyLink
12.2012 - 03.2018
- Collaborated with internal and external teams to develop digital content for multiple websites and digital campaigns
- Evaluated and analyzed analytics to measure digital growth, brand awareness, and reach to implement strategies and tactics informed by data
Education
Bachelor of Arts - Communications
St. John's University
Queens, NY05.2011
Skills
- Content Development
- Digital Media Planning
- Campaign Management
- Writing and Editing
- Adobe Creative Suite, Google Analytics, Canva, MailChimp, Salesforce, Sprout Social, G Suite, Microsoft Suite
Timeline
Senior Digital Content Manager
Demos
09.2022 - 05.2024
Digital Content Manager
Demos
08.2020 - 09.2022
Social Media Manager
Demos
04.2018 - 08.2020
Digital Communications Coordinator
PolicyLink
12.2012 - 03.2018
Bachelor of Arts - Communications
St. John's University
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