With over 34 years of experience, a results-driven executive professional consistently driving organizational success. Extensive background in strategic planning, operational management, and fostering collaborative work environments, excelling in various leadership roles. Known for reliability and adaptability, with a proven track record of achieving business objectives and effectively leading teams.
Overview
35
35
years of professional experience
Work History
President of Marketing
Connections Unlimited Talent Enterprises Inc
11.2010 - Current
As the Bilingual Spanish President and Company Event Planner, I was responsible for overseeing all aspects of event planning, from design to execution, while managing a diverse team and driving business growth
Spearheaded the design, planning, and execution of national and corporate events, ensuring smooth operations and flawless delivery
Managed large-scale events, from corporate functions to community outreach programs, with budgets ranging from small to multimillion-dollar projects
Coordinated with key stakeholders to ensure alignment with brand objectives, creating engaging and impactful events that fostered strong client relationships
Built and maintained strong relationships with key clients (e.g., Goya Foods, Colgate Palmolive, Nestlé Foods, Walmart, Misson Foods, and Ducal) to understand their needs and deliver customized, memorable experiences
Negotiated contracts and managed relationships with external vendors, suppliers, and venues to secure the best pricing, services, and quality for events
Developed and implemented marketing strategies for events, driving brand awareness, engagement, and sales growth through targeted promotional campaigns
Utilized interactive marketing techniques to increase brand visibility and consumer interaction at events, resulting in measurable increases in brand recognition and sales
Managed and tracked event budgets, ensuring cost-effectiveness while maintaining high standards of service and event quality
Provided detailed financial reports to senior management, identifying opportunities for cost savings and process improvements
Developed and implemented long-term event strategies, aligning with company goals and objectives to maximize ROI
Analyzed event feedback and performance metrics to continually improve event processes and outcomes