Job Search Status
Open to workWork Type
Full TimeLocation Preference
On-SiteHybridRemoteLocation: Dallas, TX
Open to relocation: Yes
Open To Work
LESLIE N. SHERWOOD
Dallas-Fort Worth,TX
Work Preference
Summary
Revenue and sales executive with over 20 years of experience driving multimillion-dollar revenue growth and leading high-performing teams across multiple markets. Demonstrated ability to execute revenue strategies, enhance market share, and build strategic partnerships that exceed targets.
Overview
1
1
Certification
28
28
years of professional experience
Work History
REGIONAL DIRECTOR OF CORPORATE AND NATIONAL SALES
URBAN ONE, INC.
DALLAS-FORT WORTH, TX
01.2016 - 01.2026
- Achieved four primary market budgets totaling over $30 million and conducted weekly forecasting.
- Drove revenue through integrated radio, digital, sponsorships, and event strategies.
- Led multi-market sales team across four major markets to consistently exceed each market’s goals.
- Increased existing business and developed new business through targeted prospecting efforts.
- Managed 40+ active accounts per market – working with telecommunications, financial services, government business and consumer products.
- Executed $2.1 million multi-market program launching R.J. Reynolds' electronic cigarette products, driving market penetration.
- Generated $175k in new revenue across three markets through strategic sales initiatives.
- Developed local campaign partnerships with Jack Daniel’s to highlight Black-owned business and award each market with a $5k Grant for their business.
- Served as the largest distributor of urban content nationwide, facilitating access to diverse media.
REGIONAL NATIONAL SALES MANAGER OF NORTHEAST
URBAN ONE, INC.
NYC
01.2010 - 01.2016
- Secured $250k additional revenue by developing 'Pack the Backpack' multiple market campaign for Walmart.
- Generated and executed daypart drive time takeovers, resulting in over $500k single-day revenue.
- Targeted growth of key accounts, achieving 10%+ YOY increase across four primary markets.
NATIONAL SALES MANAGER
URBAN ONE, INC.
DC AND NYC
01.2008 - 01.2010
- Grew national business shares by 10% for flagship stations in Washington DC.
- Expanded Comcast’s market share by 15% through launching community-driven radio and digital partnerships.
- Boosted Safeway market share by 15% YOY by developing specialized holiday programs.
- Point person for compliance of all political advertising airing on the Washington DC stations.
SENIOR ACCOUNT MANAGER
ABC/DISNEY RADIO
DC, NYC and LA
01.1998 - 01.2008
- Achieved record monthly billing for WJZW-FM, setting new benchmark for revenue generation.
- Increased advertiser share and secured long-term business through System 21 and targeted events.
- Established $5 million book of business by prospecting and reactivating dormant accounts.
Education
The Disney Institute – The Disney Approach to Leadership - Educational Leadership and Management
The Disney Institute
Orlando08-2001
Bachelor of Science - Advertising
University of Texas At Austin
Austin12-1992
Skills
- Sales Strategy
- Revenue growth
- Business Development
- Pipeline forecasting
- Sales operations
- Account Management
- Partnership development
- National Sales Executive
- Enterprise leadership
- Team Leadership
- Revenue Optimization
- Sales & Management
Certification
- Urban One President’s Club Winner, 2019
- Urban One President’s Club Winner, 2020
- Urban One President’s Club Winner, 2022
- Urban One Brainiac Award, 2020
- Early Career Recognition: ABC Radio Sales Achievement Award, 2000
- Interep’s Chairman Circle Club Winner for Most Improved Share, 1999
Timeline
REGIONAL DIRECTOR OF CORPORATE AND NATIONAL SALES
URBAN ONE, INC.
01.2016 - 01.2026
REGIONAL NATIONAL SALES MANAGER OF NORTHEAST
URBAN ONE, INC.
01.2010 - 01.2016
NATIONAL SALES MANAGER
URBAN ONE, INC.
01.2008 - 01.2010
SENIOR ACCOUNT MANAGER
ABC/DISNEY RADIO
01.1998 - 01.2008
The Disney Institute – The Disney Approach to Leadership - Educational Leadership and Management
The Disney Institute
Bachelor of Science - Advertising
University of Texas At Austin