Hi, I’m
Lessenia Richards
Orlando,FL
Excellence is the culmination of thousands of details executed perfectly
Will Guidara, Unreasonable Hospitality
Summary
A strategic thinker focused on connecting the dots in an organized fashion. Experience in project management, process improvement, and analytical problem-solving. A collaborative leader dedicated to partnering with coworkers and maintaining relationships with a diverse range of stakeholders in dynamic, fast-paced settings. Passionate about implementing and streamlining processes to create efficiency and scalability in business.
Overview
18
years of professional experience
Work History
Peter Luu Signature Group
Director of Operations
01.2022 - Current
Job overview
- Identified opportunities for cost reduction and process improvement, implementing changes that resulted in over $60k in savings for a small business.
- Defined, implemented, and revised team policies and guidelines.
- Contributed to talent acquisition efforts by spearheading recruitment activities, identifying top candidates and facilitating smooth onboarding processes.
- Increased efficiency in the accounting process by automating repetitive tasks.
- Implemented new CRM and trained agents on CRM usage, fostering a culture of data-driven decision-making within the company.
The Mark Travel Corporation
Senior Marketing Manager
01.2015 - 01.2016
Job overview
- Initiated and executed $1 mil+ in marketing campaigns to meet partner and company goals
- Developed strong relationships with stakeholders through regular communication updates, fostering trust and confidence in the team's ability to deliver results.
- Collaborated with cross-functional teams to successfully execute projects on time and within budget constraints.
- Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of results.
- Contributed to a culture of continuous improvement by fostering open dialogue and proactive problem solving.
The Mark Travel Corporation
Regional Marketing Manager
08.2010 - 12.2014
Job overview
- Developed and executed sales initiatives including proofing content to ensure brand and partner standards are meet
- Partnered with Ad agencies for specialized projects, ensuring seamless integration of their work into overall marketing plans
- Trained new team members, providing guidance on best practices, processes, and procedures
- Managed partner relationships and negotiation of sales agreements to fund marketing projects
- Led cross-functional teams to develop forecasted goals, pricing strategy, web analytics, and ROI for sales projects
- Led product marketing strategy for various domestic destinations to meet budget and profit goals
The Mark Travel Corporation
Associate Marketing Manager
08.2007 - 07.2010
Job overview
- Worked with partners on creative approval, product placement, and adherence to brand guidelines
- Increased brand awareness by developing and executing strategic marketing campaigns.
- Created compelling content for emails, website, and print content to drive website traffic growth.
- Managed partner funding and marketing expenses to meet budget
- Measured campaign success through key performance indicators to inform future strategy adjustments.
Toll Brothers
Marketing Assistant Intern
06.2006 - 07.2007
Job overview
- Coordinated design and creation of sales collateral materials, enabling the sales team to effectively communicate product value propositions to potential customers.
- Contributed to successful product launches through meticulous coordination of marketing collateral such as flyers, mail pieces and sales center displays.
Education
University of Central FloridaOrlando, FL
Master of Business Administration
2007
University of Central FloridaOrlando, FL
Bachelor of Science from Marketing
2005
Skills
- Process Improvement
- Project Management
- Organizational Skills
- Strategic Planning and Execution
- Data-driven Decision Making
- Budgeting and Allocation
Languages
Spanish
Professional Working
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Director of Operations
Peter Luu Signature Group
01.2022 - Current
Senior Marketing Manager
The Mark Travel Corporation
01.2015 - 01.2016
Regional Marketing Manager
The Mark Travel Corporation
08.2010 - 12.2014
Associate Marketing Manager
The Mark Travel Corporation
08.2007 - 07.2010
Marketing Assistant Intern
Toll Brothers
06.2006 - 07.2007
University of Central Florida
Master of Business Administration
University of Central Florida
Bachelor of Science from Marketing
Community Service
Served as a children's ministry assistant and lead teacher at a local church for the past 20 years in addition to regularly volunteering for various non-profit organizations. Passionate about servant-leadership.
Planned Career Pause
From 2016- 2021, I spent 5 years as home manager and stay-at-home mother raising 2 children and home-schooling my son.
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