LETREHL HOWARD
Michigan City,IN
Summary
Results-driven sales leader adept at strategic account management and business development. Achieved 25% YoY growth in market share through targeted initiatives while enhancing team performance and cross-functional collaboration. Proven ability to negotiate complex contracts and implement tailored solutions to foster lasting client relationships and drive revenue growth.
Overview
18
18
years of professional experience
Work History
Senior Sales Executive/ Strategic Sales & Operations
Everything Breaks Inc.
Bedford, TX
06.2024 - 02.2025
- Consistently surpassed sales quotas by 25–40%, generating $1.2M+ in high-volume revenue from national TV campaign leads while building executive-level client relationships.
- Spearheaded customer retention initiatives and developed high-value proposals, securing $500K+ in recurring contracts and solidifying long-term partnerships.
- Utilized market intelligence and competitive analysis to identify new business opportunities, resulting in 15% increase in client satisfaction and driving revenue growth.
- Directed operational enhancements across CRM systems, lead routing, and pipeline tracking, improving team conversion rates by 30% and reporting accuracy by 25%.
- Trained and mentored 10+ sales representatives, boosting team quota attainment by 35% and decreasing onboarding time by 20%.
Senior Sales Executive
Endurance Warranty LLC
Chicago Loop, IL
07.2017 - 09.2022
- Orchestrated consultative sales strategies, fostering robust client relationships that propelled monthly revenue to $350K and exceeded sales targets by 20%+, showcasing expertise in market penetration.
- Negotiated complex contracts and executed tailored solutions, raising client conversion rates by 40% and enhancing overall customer retention.
- Developed high-value relationships and implemented retention programs, driving repeat business growth by 25% and elevating long-term account value by 30%.
- Conducted sales and market trend analysis to identify growth opportunities, resulting in $1M+ incremental revenue while ensuring the company remained competitive and profitable.
- Led team mentorship and cross-functional initiatives, optimizing performance metrics and interdepartmental coordination, increasing team quota attainment and enhancing employee morale.
Independent Consultant
New Business Ventures
Chicago, IL
02.2014 - 06.2017
- Spearheaded business development initiatives, expanding client portfolios across multiple industries and achieving 25% YoY growth in market share.
- Developed, presented, and negotiated $1M+ high-value proposals, consistently converting opportunities into profitable engagements.
- Advised executive clients on strategic growth and operational optimization, driving a 30% improvement in operational efficiency.
- Leveraged market intelligence and competitive analysis to identify new business opportunities, enhancing client relationships and contributing $1.2M in incremental revenue.
- Coordinated cross-functional teams and stakeholders implement tailored solutions, managing complex projects and consistently exceeding client expectations.
Marketing Manager
World Insurance Group
Chicago, IL
09.2009 - 07.2013
- Developed and implemented data-driven growth strategies targeting high-value clients, leveraging market trends, customer behavior insights, and competitive analysis to improve campaign ROI by 25%.
- Directed and delivered 20+ integrated marketing campaigns, leading licensed agents and phone teams to execute initiatives that increased revenue by 18%, boosted lead conversion by 30%, and improved brand awareness.
- Managed budgets and resource allocation for multiple product launches, achieving 15% cost reduction while ensuring campaigns aligned with sales and revenue objectives.
- Implemented structured rollout frameworks for campaigns, accelerating time-to-market by 20% and enhancing initial campaign performance through rapid testing and customer feedback.
- Instituted agile marketing methodologies across three departments, resulting in 40% faster campaign launch cycle and improved collaboration between sales and product teams.
Business Development Coordinator
Grossinger Toyota & Auto plex
Lincolnwood, IL
02.2007 - 12.2008
- Built and maintained high-value client relationships, consistently exceeding sales targets by 20–25% and generating repeat business.
- Increased qualified leads and closed deals by 30% through targeted outreach, consultative selling, and personalized client engagement.
- Coordinated cross-functional efforts with marketing, operations, and service teams to deliver tailored client solutions, boosting customer satisfaction and securing high-value contracts.
- Executed referral and community engagement programs, increasing brand visibility and inbound interest, establishing dealership as a top local brand.
- Utilized CRM systems to track account activity and optimize sales strategies, identifying upsell opportunities that enhanced client retention and supported revenue growth.
Education
Bachelor's Science - Technical Management, Finance, Project Management
DeVry University
Chicago Loop, IL11-2021
Real Estate Agent Certificate - Certificate of Completion
WAUWATOSA REALTY
Chicago, Illinois01-1998
A.S. - Business Administration, Credits transferred
Nelson University, formally SOUTHWESTERN A/G UNIVERSITY
Waxahachie, TX01-1991
Skills
- Business development
- Consultative selling
- Complex deal negotiation
- Proposal development
- Client acquisition
- Client retention
- Strategic partnerships
- Revenue growth
- Market expansion
- Managing long sales cycles
- Market analysis
- Project management
- Operational optimization
- Leading cross-functional teams
- CRM utilization
- Delivering measurable results under pressure
- Executive-level relationship management
Accomplishments
- Honor Society
NATIONAL SOCIETY OF LEADERSHIP AND SUCCESS (NSLS) 2021
• Alumni – Member.
Timeline
Senior Sales Executive/ Strategic Sales & Operations
Everything Breaks Inc.
06.2024 - 02.2025
Senior Sales Executive
Endurance Warranty LLC
07.2017 - 09.2022
Independent Consultant
New Business Ventures
02.2014 - 06.2017
Marketing Manager
World Insurance Group
09.2009 - 07.2013
Business Development Coordinator
Grossinger Toyota & Auto plex
02.2007 - 12.2008
Bachelor's Science - Technical Management, Finance, Project Management
DeVry University
Real Estate Agent Certificate - Certificate of Completion
WAUWATOSA REALTY
A.S. - Business Administration, Credits transferred
Nelson University, formally SOUTHWESTERN A/G UNIVERSITY