LETTY A. ROMERO
Communications Strategist
San Antonio,TX
Summary
Dynamic and results-driven communications professional with over 20 years of experience crafting high-impact, data-driven content across diverse platforms-internal and external communications, social media, print publications and video production. Proven ability to drive organizational goals through strategic messaging, effective project management, and team leadership. Expertise in video production, crisis communications, media relations and editorial content creation. A dedicated team player known for meticulous attention to detail and delivering quality content that resonates with key stakeholders.
Overview
18
18
years of professional experience
6
6
years of post-secondary education
Work History
Director of Videography and Social Media
St. Mary's University
02.2024 - Current
- Company Overview: A private, Hispanic-serving institution
- Developed and executed social media strategy for a private, Hispanic-serving institution to enhance brand visibility and engagement
- Supervised a team of two coordinators and three student content creators, ensuring adherence to university branding guidelines and driving engagement on social media platforms
- (47k followers on LinkedIn, 14.6k followers on Instagram and growing)
- Led crisis communication efforts, ensuring timely and accurate messaging during sensitive situations
- Directed and produced video content for media distribution to support enrollment initiatives and contribute to student and donor engagement
- Oversaw photography for Gold & Blue Magazine and Gold & Blue Magazine Law Edition - supervising editorial photographers for high-quality visual content, manage budgets and invoicing, and schedules
- A private, Hispanic-serving institution
Associate Director of Law Communications
St. Mary's University School of Law
05.2022 - 02.2024
- Managed all communications to donors, alumni, and prospective donors, contributing to fundraising efforts, including a $1M donation secured through content in Gold & Blue Magazine
- Coordinated with the School of Law Dean and Advancement offices to execute communication strategies and ensure alignment with institutional goals
- Supervised two student assistants in social media and web content creation, maintaining consistency with the university's brand
- Hired and managed freelance photographers for marketing assets, ensuring high-quality visuals for institutional materials
Founder/Executive Producer / Editor / Animator
Uncommon Collective, LLC
01.2016 - 01.2022
- Company Overview: A production company specializing in video content creation, project management and client relations
- Launched a production company specializing in video content creation, project management and client relations
- Manage budgets, schedules and crew for small-to-medium scale video productions
- Develop scripts, conduct interviews, and oversee post-production to deliver high-quality video content, including 2D animation using After Effects
- Clients included: Visit San Antonio, USAA (Fortune 500), Hay House Publishing and others
- A production company specializing in video content creation, project management and client relations
Senior Editor
CarecoTV, LLC
01.2007 - 01.2015
- Edited long-form broadcast television shows aired on national networks, including FOX Sports and NBC Sports
- Wrote voiceover scripts, coordinated with the executive producer on show schedules, and maintained sponsorship mentions
- Created digital content for social media platforms, contributing to a community of 300k+ followers on Facebook for the show 'Yamaha's Whitetail Diaries.'
Education
Master of Business Administration - M.B.A.
St. Mary's University
San Antonio, TX 01.2023 - 05.2025
Bachelor of Arts - Mass Communication, Business Administration
Texas State University
San Marcos, TX 09.1999 - 05.2003
Skills
- Content Creation and Strategy
- Crisis Communications
Stakeholder Messaging
Project Management
Accomplishments
- Supervised team of 5 staff members.
- Collaborated with team of writers, graphic designers and content creators in the development of Gold & Blue Magazine and Gold & Blue Magazine Law Edition.
Timeline
Director of Videography and Social Media
St. Mary's University
02.2024 - Current
Master of Business Administration - M.B.A.
St. Mary's University
01.2023 - 05.2025
Associate Director of Law Communications
St. Mary's University School of Law
05.2022 - 02.2024
Founder/Executive Producer / Editor / Animator
Uncommon Collective, LLC
01.2016 - 01.2022
Senior Editor
CarecoTV, LLC
01.2007 - 01.2015
Bachelor of Arts - Mass Communication, Business Administration
Texas State University
09.1999 - 05.2003
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