Lewis Crumsey
Summary
Results-oriented professional with extensive experience in event planning, marketing, and business development. Proven track record in successfully executing events and driving growth through effective marketing strategies. A collaborative communicator who excels at partnering with cross-functional teams to provide exceptional customer service. Skilled in building and maintaining relationships to ensure ongoing success.
Overview
6
6
years of professional experience
Work History
Marketing Specialist
Frank Founato Group-Geico
10.2020 - Current
- Managed an assigned territory of 20 cities in NC, building a strong pipeline of referrals from dealerships.
- Created and executed effective marketing plans, including hosting bi-monthly incentives to attract new clients.
- Consistently ranked as the top marketing representative in the entire state of NC.
- Led marketing expansion efforts for a new product line, contributing to business growth.
- Developed and nurtured ongoing networking relationships with key industry players.
- Crafted company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Enhanced brand awareness and generated leads through internal and external marketing campaigns.
- Conducted market research to identify new opportunities and target markets.
- Managed press releases to increase brand visibility.
Booking Manager
Space Camp Music Group
01.2020 - Current
- Successfully booked artists for music performances, coordinating with venues and vendors.
- Negotiated terms of contracts for headlining acts and supporting artists, ensuring mutually beneficial agreements.
- Managed event planning from start to finish, ensuring alignment with objectives and budgets.
- Led team meetings to enhance event success and foster collaboration.
- Prepared and managed event budgets, consistently meeting financial targets.
- Oversaw all event operations, including staff supervision and issue resolution.
- Analyzed the success of each event and prepared comprehensive reports for continuous improvement.
- Managed administrative logistics of event planning, booking, and promotion.
- Established and maintained strong relationships with vendors, venues, and industry contacts.
- Implemented marketing plans to maximize event revenue, utilizing social media to boost attendance.
Business Development Representative
Health Partner
12.2019 - 04.2020
- Developed business leads to prospective partners.
- Social media marketing with ads.
- Marketing B2B in the field and on the phone.
- Networked with existing partners for prospective new ones.
- Managed a territorial area.
Marketing Representative
Pegram Insurance
06.2017 - 12.2019
- Coordinated with sales and operational teams to verify alignment of marketing initiatives with company goals.
- Developed marketing materials, collaborating with colleagues to maintain consistent brand voice.
- Attended industry events and trade shows to promote brand and build relationships with potential customers.
- Responded to customer inquiries promptly and professionally to increase customer satisfaction.
- Managed assigned territory.
- Consistently ranked as a top rep within the company.
- Taught classes on interlock devices and insurance packages.
- Developed relationships with key decision makers at businesses.
- Built a successful pipeline of referrals in the territory.
- Successfully brought on new cities to the assigned territory.
Education
Bachelor of Science - Business Administration
Methodist University
Fayetteville, NC05.2017
Skills
- Google Analytics
- Business Development
- Project Management
- Market Trend Analysis
- Time Management
- Promotions Planning Skills
- Client Retention
- Event Logistics
- Brand Development
Timeline
Marketing Specialist
Frank Founato Group-Geico
10.2020 - Current
Booking Manager
Space Camp Music Group
01.2020 - Current
Business Development Representative
Health Partner
12.2019 - 04.2020
Marketing Representative
Pegram Insurance
06.2017 - 12.2019
Bachelor of Science - Business Administration
Methodist University
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