Elexus Baldwin
Nashville, TN
Summary
Skilled professional with background in business development and marketing. Experience encompasses creating strategic partnerships, developing innovative marketing strategies, and driving business growth. Strengths include strong analytical skills, collaborative problem-solving approach, and adeptness at identifying opportunities for business expansion. Successfully impacted previous workplaces by securing valuable partnerships and enhancing brand visibility.
Overview
5
5
years of professional experience
Work History
Head of New Business
Catapult
Atlanta, GA
01.2025 - Current
- Developed strategies to acquire new clients and grow existing accounts.
- Identified and capitalized on new market opportunities, expanding the company's presence into multiple new industries.
- Negotiated and closed high-value partnerships and deals, contributing to overall growth in strategic alliances and revenue streams.
- Developed and maintained strong relationships with key stakeholders, including C-level executives, leading to sustained business growth and customer retention.
- Led the development and execution of new business strategies, resulting in an increase in annual revenue and client acquisition growth.
Director of Business Development (Promoted)
Catapult
10.2021 - 01.2025
- Multi-million dollar overall business won for my agency clients.
- Acquired an average of 20 new clients across multiple agencies and industries per year.
- Developed customized programs leveraging strategic consulting, outreach technology, and account-based marketing to generate qualified opportunities and growth for my clients.
- Managed the entire sales process from lead generation to business-won proposals.
- Onboarded multiple new clients and developed go-to-market strategies to increase brand awareness and agency growth.
Business Development Manager (Promoted)
Catapult
10.2021 - 06.2022
- Manage client outreach with an effective plan for communicating the specific value proposition for their business
- Work with key stakeholders daily to ensure the highest value growth opportunity
- Implemented CRM strategies to improve customer engagement and retention.
- Conducted competitive analysis to inform strategic decisions and positioning.
Business Development Representative
JumpCrew/ Zillow
09.2020 - 09.2021
- Maintained high-level KPI metrics while being top in sales and revenue generation..
- Collaborated with Sales Executives to engage new business, identify potential customers, and coordinate product demonstrations.
- Managed the needs of multiple customers at once by using strong prioritization and multitasking abilities.
- Developed organized tracking documents to keep up with all sales opportunities across every region in the U.S.
- Researched customers, identified decision-makers, and qualified buying interest in prospects with a sense of urgency.
Staffing Manager
Randstad
Nashville, United States
12.2019 - 08.2020
- Managed staffing operations and order fulfillment for multiple clients daily.
- Worked with large databases to thoroughly review resumes, and conducted interviews to identify the best-quality candidates.
- Managed social media and marketing projects to retrieve new clients and qualified candidates.
- Conducted regular status meetings with stakeholders to discuss updates and mitigate staffing issues.
Education
Business Administration And Management -
University of Tennessee - Knoxville, Haslam Colllege of Business
Knoxville01.2019
Skills
- Sales Development Strategy
- Market Research & Analysis
- B2B Sales
- Brand Development
- Competitive Analysis
- Strategic Partnerships
- Client Acquisition
Timeline
Head of New Business
Catapult
01.2025 - Current
Director of Business Development (Promoted)
Catapult
10.2021 - 01.2025
Business Development Manager (Promoted)
Catapult
10.2021 - 06.2022
Business Development Representative
JumpCrew/ Zillow
09.2020 - 09.2021
Staffing Manager
Randstad
12.2019 - 08.2020
Business Administration And Management -
University of Tennessee - Knoxville, Haslam Colllege of Business