Alexis Wanzell
New York City,NY
Summary
Dynamic copywriter and digital marketer skilled in crafting conversion-driven content for innovative brands. Effortlessly adapting to diverse styles and audiences, dedicated to driving brands towards their marketing goals and ensuring their prominence in respective industries.
Overview
1
1
year of professional experience
Work History
Social Media Marketer
Sid Harvey's
New York City
08.2023 - Current
- Established a clear and consistent presence across social media platforms including Facebook, Instagram, and Linkedin
- Developed a comprehensive content strategy that increased reach on Facebook by 421.3% organically and 7.5% through ads; Increased Facebook engagement by 2.3K% and visits by 193.9%
- Strategies drove an increase in Instagram reach by 8.8K%, visits by 213.7% and followers by 775%
- Monitored and analyzed KPIs to refine and optimize content strategy for maximum impact.
Freelance Copywriter
Chrysanthemum Copy
New York City, NY
11.2022 - Current
- Crafted brand copywriting for creative entrepreneurs and restaurants, driving notable engagement and customer interest
- Tailored copywriting for effective client communication, aligning brand voice and audience targeting
- Managed multiple clients concurrently with exceptional attention to detail and organizational skills.
Lead Copywriter
The Divine Social
12.2022 - 09.2023
- Provided 4-part email welcome series that averaged 73% click rate and 51% open rate
- Crafted value-driven campaigns that averaged 50% open rate and 3.3% click rate
- Created freebie campaign that secured 8 clients'
- Manage all email marketing and copywriting across website and social channels.
Education
Bachelor of Arts - Journalism
Baruch College
New York, NY04.2021
Skills
- Proficiency in SEO and keyword research
- Audience Targeting
- Marketing Analytics
- Strong writing and editing skills
Timeline
Social Media Marketer
Sid Harvey's
08.2023 - Current
Lead Copywriter
The Divine Social
12.2022 - 09.2023
Freelance Copywriter
Chrysanthemum Copy
11.2022 - Current
Bachelor of Arts - Journalism
Baruch College