Open To Work
Liahna Perazzo
West Hills,CA
Work Preference
Summary
Dedicated cosmetologist with expertise in hair styling, color techniques, and client consultations. Committed to delivering exceptional customer service and educating clients on product usage. Results-driven cosmetologist with over 20 years of experience in hair styling and color techniques. Committed to staying ahead of industry trends while developing a loyal clientele through personalized consultations and outstanding customer service.
Overview
2027
2027
years of professional experience
2
2
years of post-secondary education
Work History
Cosmetologist
Independently Employed
West Hills, California
07.2003 - Current
- Provided personalized haircuts and styling services to diverse clientele.
- Performed haircuts, coloring, highlighting and styling techniques.
- Delivered roots and gloss treatment, balayage highlights, and toning glaze treatment.
- Collaborated with clients to design custom hairstyles for various occasions.
- Guided clients on effective hair care techniques and product selection to enhance hair health. on hair care products and maintenance routines.
- Recommended tailored salon services to clients, aligning with their specific hair needs and preferences. or products available in the salon.
- Developed a loyal client base through excellent customer service.
- Stayed updated on industry trends and new beauty techniques regularly.
- Attended continuing education classes to stay up-to-date with trends in the industry.
- Collaborated with other professionals in the beauty industry.
- Presented clients with a catalog of hairstyle, cut, and color options to help them make informed choices.
Owner/Operator
Miami Ice Snow Creamery
Encino, California
03.2011 - 07.2019
- Managed daily operations of the business, including staff, sales, inventory, and accounting.
- Managed daily operations of ice cream production and service.
- Trained staff on customer service and product preparation techniques.
- Cultivated a positive team environment through effective communication.
- Ensured compliance with all local laws, regulations, policies, and procedures related to the operation of the business.
- Implemented health and safety standards for food handling compliance.
- Oversaw inventory management and supply ordering processes.
- Maintained relationships with vendors and suppliers in order to secure favorable terms on materials and services.
- Monitored financial performance of the business on a weekly basis to ensure fiscal responsibility.
- Formulated comprehensive business plan and budget aimed at enhancing profitability and financial sustainability.
- Set pricing structures according to market analytics and emerging trends.
- Established pricing models that balanced competitiveness with profitability goals.
- Developed new flavor recipes to enhance customer offerings.
- Executed targeted marketing initiatives that successfully promoted seasonal products to increase customer engagement.
- Created marketing strategies to drive revenue and increase brand visibility.
- Devised and implemented marketing strategies to attract new clients.
- Organized events such as trade shows or conferences in order to promote brand awareness.
- Negotiated contracts with clients for products or services rendered by the company.
- Oversaw hiring process for new employees, from recruiting to onboarding training.
- Developed strategic partnerships with other businesses in order to expand reach into new markets.
- Monitored equipment maintenance to ensure operational efficiency.
- Cultivated long-term customer relationships through exceptional service, effective communication, and prompt issue resolution.
Trainer
Curves
Sylmar, California
2001 - 2003
- Developed engaging fitness programs tailored to diverse client needs.
- Educated clients on proper exercise techniques and safety protocols.
- Coordinated client assessments to effectively customize fitness plans.
- Monitored client progress, providing regular personalized feedback.
- Conducted group training sessions to enhance member participation.
- Documented all training activities including attendance records, feedback forms, surveys.
Sales Associate, cashier, visual coordinator
Footlocker
Northridge, California
2001 - 2002
- Assisted customers in selecting footwear and apparel according to preferences.
- Maintained store cleanliness and organized merchandise displays effectively.
- Processed sales transactions using point-of-sale systems accurately.
- Provided product knowledge to enhance customer shopping experiences.
- Collaborated with team members to restock shelves and manage inventory levels.
- Participated in promotional events to boost store visibility and engagement.
- Performed cashier duties such as accepting payments, issuing receipts and counting money back change.
- Arranged new merchandise with signage and appealing displays to encourage customer sales and move overstock items.
phone and field sales
cutting edge Grafix, CA Forms
Van Nuys, California
2000 - 2002
- Approached customers and engaged in conversation through use of effective interpersonal and people skills.
- Identified needs of customers promptly and efficiently.
- Collaborated closely with team members to achieve project objectives and meet deadlines.
Retail Sales Associate Cashier, visual Coordinator
footlocker
Valencia, California
1998 - 2000
- Operated cash register and processed transactions efficiently.
- Maintained clean and organized sales floor for optimal shopping experience.
- Stocked shelves and ensured product availability for customers.
- Assisted customers with product selection and inquiries.
- Collaborated with team members to enhance store displays and promotions.
- Provided exceptional customer service to enhance brand loyalty.
- Handled returns and exchanges in accordance with store policies.
- Organized merchandise in the store for easy access by customers.
Education
Licensed Cosmetologist -
Simi Valley School of Barbering And Cosmetology
Simi Valley, CA 10.2001 - 07.2003
No Degree - Business Management
Colloge of The Canyons
Santa Clarita, CA 07.2001 - 01.2002
Skills
- Hair coloring
- Hair cutting
- Hair styling
- Color techniques
- Hair care consultation
- Product education
- Customer service
Timeline
Owner/Operator
Miami Ice Snow Creamery
03.2011 - 07.2019
Cosmetologist
Independently Employed
07.2003 - Current
Licensed Cosmetologist -
Simi Valley School of Barbering And Cosmetology
10.2001 - 07.2003
No Degree - Business Management
Colloge of The Canyons
07.2001 - 01.2002
Trainer
Curves
2001 - 2003
Sales Associate, cashier, visual coordinator
Footlocker
2001 - 2002
phone and field sales
cutting edge Grafix, CA Forms
2000 - 2002
Retail Sales Associate Cashier, visual Coordinator
footlocker
1998 - 2000