Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Liana Mattera

Glen Mills,PA

Summary

Dynamic on-air guest host and merchandising vendor representative with a proven track record at QVC and Clarks Americas. Excelled in engaging customers through storytelling and accurate product representation, leveraging knowledge of fashion trends and on-air performance skills. Demonstrated ability to analyze sales trends, contributing to strategic product positioning and market growth.

Overview

26
26
years of professional experience

Work History

On Air Guest Host - QVC

Clarks Americas
12.2013 - Current
  • On air Brand Ambassador for Clarks shoes. Present shoes on air to the TV shopping customer by providing them with knowledge of shoe construction, ways to style, and story-telling to engage them.
  • Establish key relationships with QVC production, staff and on air hosts.
  • Seasonal Clarks office visits to corporate office in Boston for updates on latest trends and product.
  • Ensure consistent delivery of the brand to the America's consumers by providing brand story and features and benefits of our product.
  • Communicate sales numbers and analysis of show segments back to Clarks corporate office.
  • Pre-show prep meetings/emails to show hosts to discuss the shoe and on air talking points.
  • Livestream shows on .com platform to increase Clarks customer base by engaging one on one with customers.



Merchandising Vendor Representative

Honolulu Puka Shell Exchange- Lee Sands
11.2004 - 10.2012
  • Liaison between jewelry/accessory manufacturer for an exclusive QVC designer and QVC Buying Office.
  • Responsible for creating long descriptions of jewelry and accessories used for both Show Hosts and QVC telephone representatives.
  • Coordinated all arrangements for Show Production including: Working with QVC Traffic Department to ensure timely shipping and receiving of all goods, and interfacing with models and organizing show samples to ensure smooth on air execution.
  • On air guest for Lee Sands Shows.
  • Create and process purchase orders and reorders.
  • Analyze sales trends and competitive shopping reports.


Merchandising Vendor Representative

Meryl Diamond LTD- Susan Graver
09.1998 - 10.2004
  • Liaison between clothing manufacturer for an exclusive QVC designer and QVC Buying Office.
  • Attended Fit Sessions in which models try on clothes for fit, style, and quality, and assisted the Buyer with styling the garment.
  • Responsible for creating long descriptions of clothing line used for both Show Hosts and QVC telephone representatives.
  • Coordinated all arrangements for Show Production including: Working with QVC Traffic Department to ensure timely shipping and receiving of all goods, interfacing with models and organizing show samples to ensure smooth on air execution.
  • Tracked and recapped key item performance after shows.
  • Created and processed purchase orders and reorders.
  • Analyzed sales trends and competitive shopping reports.

Education

Bachelor of Science - Business Administration

Widener University
Chester, PA
05.1994

Associate of Arts - Fashion Merchandising

The Art Institute of Philadelphia
Philadelphia, PA
05.1989

Skills

  • Ability to communicate and relate to customers through on air television performances
  • Communicate accurate product information in a television on air environment
  • Knowledge of fashion trends
  • Ability to manage and maintain a flexible work schedule
  • Ability to story-tell and engage the customer

Languages

Italian
Limited Working

Timeline

On Air Guest Host - QVC

Clarks Americas
12.2013 - Current

Merchandising Vendor Representative

Honolulu Puka Shell Exchange- Lee Sands
11.2004 - 10.2012

Merchandising Vendor Representative

Meryl Diamond LTD- Susan Graver
09.1998 - 10.2004

Bachelor of Science - Business Administration

Widener University

Associate of Arts - Fashion Merchandising

The Art Institute of Philadelphia

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Liana Mattera