Liananda Deliputri

Broadcast Marketing

• Working together with agencies to create, implement, and monitor a strong campaign to build brand communication and awareness through TV commercials.

Product Innovation & Renovation

• Plan end-to-end all Roma Kelapa Cream product innovation and renovation launches, which impact business performance and growth.
• Plan the first Ramadan Festive launch product that collaborates with kids' favorite characters in 2025.

Product Distribution & Visibility

• Plan the Roma Kelapa Cream distribution strategy, and align with the sales team for product availability and visibility. Resulting in a gain of availability placement by 90% from the total universe of registered stores within two months.

Market Research

• Plan to conduct market research to forecast emerging market needs relevant to the organization. Resulting in the launch of interesting design & packaging for kids and family biscuit product that meets the market criteria with great product acceptance in the general trade market.

Budget Management

• Manage Roma Kelapa Cream monthly and yearly brand A&P budget, and work closely with the finance team.
• Trade Marketing Promotion Support.

Market & Performance Analysis

• To provide Roma Kelapa Cream's monthly performance review and find insight for better learning, planning, and executional task
• To provide the biscuit segment annual review to the business unit for sharpening the YOY product launch plan.

Broadcast Marketing

• Working together with agencies to create (implement & monitor) a strong campaign to build brand communication and awareness through TV commercials.

Digital Marketing

• Working together with media & creative agency to lead, plan, execute, and monitor candy placement on YouTube and Instagram.
• Manage brand campaign with relevant KOL endorsement

Product Innovation & Renovation

• Co-plan, support, and involve in end-to-end all Alpenliebe's product innovation and renovation launches, which impact business performance and growth. Resulting in gain Alpenliebe ND & market share growth.

Market Research

• Co-Plan to conduct market research to forecast emerging market needs relevant to the organization. Resulting in the launch of the best candy product that meets the market criteria and is a sustainable product in the impulse market.

Budget Management

• Manage Alpenliebe's monthly and yearly brand A&P budget, and work closely with the finance team.
• Trade Marketing Promotion Support

Brand Design & Visibility

• Create and provide Alpenliebe's product brief, pricing structure, and POSM availability in both General Trade and Modern Trade.

Market & Performance Analysis

• To provide Alpenliebe's monthly performance review and find insight for better learning, planning, and executional task
• To provide the candy segment annual review to the business unit for sharpening the YOY product launch plan.

Broadcast Marketing

• Working together with agencies to create (implement & monitor) strong campaign to build brand communication and awareness through TV commercials, Print, and Radio. Resulting in Anlene's brand share positive growth of around 5% in 6 months, and the most recognized TVCs among adult milk brands in Indonesia.

Digital Marketing

• Co-plan the campaign concept through digital channels (YouTube, Instagram, Facebook, Google Display Network, Search Engine Marketing). Resulting in, most active adult brands increased awareness by 4.3% in the digital ecosystem.
• Co-Lead, Co-plan, and monitor all organic creative assets on the website (articles, photoshoots, shooting with KOLs, Brand Ambassadors, etc.), and other social media.

Activation

• Co-plan Anlene's activation in the local area with more than 30,000 participants in less than 1 year, and supervise the promotion team for on-ground activities.

• Vendor and item Registration for all department in office
• Procure all Indirect requirement for all department in office & supplier tender to get better price reduction
• Reporting ; Spend Analysis Report, Duplicate PO, Open PO, Po after invoice, GRNI
• Support export project and ingredients shipment for packaging materials requirement

• Support Go-Box and Go-send project for gather new market and expand their services by conducted field research and develop create website for better customer experience

• Improvement project ; aim to reduce pick up error of small part and to increase the efficiency for reaching daily production target in production line using 7 tools of analysis