Liane Pavilonis
Brooklyn,NY
Summary
Creative leader with 14 years of experience in production strategy and team leadership. Expertise in building and scaling in-house creative operations for DTC companies. Proficient in budget management and process optimization, resulting in impactful brand campaigns and enhanced team collaboration.
Overview
14
14
years of professional experience
Work History
Director, Creative Production & Marketing Ops
Brooklinen
Brooklyn, NY
10.2018 - 07.2025
- Spearheaded development of in-house production team and creative operations as a new function.
- Developed budget-aligned production strategies to meet company objectives.
- Implemented two strategic studio buildouts, enhancing overall production capabilities.
- Created scalable processes to streamline production and marketing workflows.
- Managed multi-million dollar creative budget, optimizing vendor relationships and production strategy.
- Tracked performance indicators to ensure high stakeholder satisfaction and operational success.
Senior Creative Producer
Away
New York, New York
10.2017 - 03.2018
- Directed end-to-end production for photo, video, print, event, and social marketing initiatives.
- Scaled and managed in-house production team while overseeing external vendor collaborations.
- Refined and implemented streamlined creative production processes to enhance efficiency.
- Developed and maintained comprehensive creative production budget to optimize resource use.
- Coordinated project requests with business owners to align expectations and deliver results.
- Led strategic initiatives to expand operational capacity in creative production.
Lead Producer
Birchbox
New York, New York
06.2015 - 10.2017
- Directed end-to-end production for all photo and video campaigns.
- Oversaw in-house team, studio buildout, and managed vendor relationships.
- Collaborated with AD and VP of Creative to conceptualize and execute impactful campaigns.
- Achieved 48% reduction in costs while tripling output through effective budget management.
- Developed and implemented global Digital Asset Management system.
Photo Producer
Rent The Runway
New York, New York
11.2014 - 06.2015
- Executed end-to-end production for studio and on-location shoots as sole in-house producer.
- Revamped editorial shoot processes, resulting in 11% reduction in production costs.
- Constructed and managed budgets, preparing estimates and negotiating rates effectively.
- Developed new photo style guide to align with company rebranding initiatives.
Creative Coordinator
Viacom, MTV
New York, New York
05.2014 - 11.2014
- Oversaw client and internal projects as creative team project manager.
- Coordinated production for experiential marketing events, shoots, and print.
- Managed freelancer onboarding and tracked creative team budget.
- Served internal and external clients including Pepsi, GM, Comedy Central, MTV, and Nickelodeon.
Creative Coordinator
Warby Parker
New York, New York
02.2011 - 05.2014
- Pioneered internal production for photo and video projects.
- Developed and implemented creative workflow processes.
- Oversaw production for shoots, managing shot lists, model selection, and concept development.
- Tracked creative project workflow and managed budgets to ensure financial efficiency.
- Coordinated cross-team efforts to align project objectives and deliverables.
Education
Bachelor of Science - Merchandising & Consumer Studies
East Carolina University
Greenville, NC05-2010
Skills
- Production strategy
- Strategic planning
- Team leadership
- Budget management
- Creative oversight
- Process optimization
- Vendor negotiation
- Project management
- Brand development
- Digital asset management
- Campaign execution
- Resource allocation
Timeline
Director, Creative Production & Marketing Ops
Brooklinen
10.2018 - 07.2025
Senior Creative Producer
Away
10.2017 - 03.2018
Lead Producer
Birchbox
06.2015 - 10.2017
Photo Producer
Rent The Runway
11.2014 - 06.2015
Creative Coordinator
Viacom, MTV
05.2014 - 11.2014
Creative Coordinator
Warby Parker
02.2011 - 05.2014
Bachelor of Science - Merchandising & Consumer Studies
East Carolina University
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