Libby Walker
Shawnee,KS
Summary
Marketing and Advertising professional with extensive experience in account management and campaign execution. Known for delivering high-impact advertising solutions and fostering strong client relationships.
Overview
7
7
years of professional experience
Work History
Advertising Account Manager
Garmin
Olathe, KS
06.2023 - Current
- Manage multiple advertising campaigns, coordinating timelines and deliverables effectively.
- Analyze market trends to inform strategic campaign decisions and optimize performance.
- Collaborate with creative teams to produce compelling advertising materials aligned with client goals.
- Work with marketing department to create targeted advertising strategies for key customer demographics.
- Lead cross-functional meetings to align stakeholders on project objectives and progress updates.
- Mentor account coordinators, providing guidance on best practices and client management skills.
Advertising Account Coordinator
Garmin
Olathe, KS
05.2021 - 06.2023
- Supported Account Managers with client communications, ensuring alignment between creative teams and client expectations.
- Assisted in the development of advertising strategies, enhancing campaign effectiveness and reach.
- Organized efficient trafficking of creative assets between internal teams and external vendors, meeting tight deadlines consistently.
Launch Specialist
Legalfit
Overland Park, KS
04.2020 - 05.2021
- Offered every client knowledgeable and supportive assistance to meet all needs and build loyalty.
- Established goals and manage client expectations.
- Educated clients on web and SEO best practices.
- Utilized the following tools and platforms to communicate and manage projects: Slack, Google Analytics, SEMrush, StatusCake, Google Webmasters (Search Console), Atlassian, Jira and Confluence.
Client Services Assistant
Influence & Co
Columbia, MO
05.2019 - 08.2019
- Worked directly with account teams (including account strategists, content strategists and editors) to create content strategies for multiple clients.
- Assisted with secondary research to enhance content strategies.
- Analyzed the performance of guest contributed articles, white papers, blog posts and email campaigns.
- Collaborated with account team members to pitch content strategies to clients and national publications.
Education
Graduate Certificate - Data Interpretation & Communication
University of Kansas
Lawrence, KS05-2020
Bachelor of Science - Journalism and Mass Communication
University of Kansas
Lawrence, KS05-2019
Skills
- Quality standards
- Relationship management
- Teamwork and collaboration
- Problem-solving
- Time management
- Adaptability and flexibility
Timeline
Advertising Account Manager
Garmin
06.2023 - Current
Advertising Account Coordinator
Garmin
05.2021 - 06.2023
Launch Specialist
Legalfit
04.2020 - 05.2021
Client Services Assistant
Influence & Co
05.2019 - 08.2019
Graduate Certificate - Data Interpretation & Communication
University of Kansas
Bachelor of Science - Journalism and Mass Communication
University of Kansas