Work Preference
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Career Highlights
Languages
Open To Work
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Hi, I’m

Lidia Gonzalez

Lidia Gonzalez

Work Preference

Desired Job Title

Production AssistantMarketing Events AssistantSenior Creative ProducerCreative Operations Lead

Overview

1
Certificate
18
years of professional experience

Work History

YMCA Of Southern Nevada
Las Vegas, Nevada

Summer Unit Lead, YMCA Of Southern Nevada
06.2026 - Current

Job overview

  • Supervised daily activities and ensured camper safety throughout the summer program.
  • Maintained accurate records of attendance, behavior, and medical information for each camper.
  • Led lesson activities and mentored campers in weekly performances by assigning and overseeing production roles.

Clack County School District (CCSD)
Las Vegas, NV

Substitute Teacher
11.2025 - Current

Job overview

  • Followed lesson plans designed by absent teachers.
  • Monitored student performance and provided feedback to inform instruction.
  • Implemented classroom management techniques to maintain a positive learning environment.

Shein

Senior Creative Producer/Creative Operations Lead
05.2024 - 10.2025

Job overview

  • Lead end-to-end creative production for high-volume brand campaigns, overseeing concept-to-delivery execution across video, photo, social, digital, and OOH channels, including creation of detailed shot lists and call sheets to ensure efficient on-set execution.
  • Produced and directed 10+ monthly fashion photo and video productions with budgets from $15K-$120K, achieving high-quality deliverables within strict timelines and brand standards.
  • Managed cross-functional teams of 4 internal stakeholders and 15+ creatives and vendors, ensuring collaboration and alignment on project goals.
  • Implemented workflow systems in Asana to streamline planning and execution, enhancing post-production asset management and maintaining project dependencies.

Shein

Creative Coordinator / Production Lead
05.2021 - 05.2024

Job overview

  • Negotiated vendor contracts and cultivated strong partner relationships, resulting in successful execution of high-quality projects.
  • Standardized production, workflows, improving team efficiency, and consistency across multiple productions and creative projects.
  • Coordinated logistics for large-scale productions and brand activations, ensuring seamless vendor coordination, travel arrangements, and location planning.

Shein

Production Assistant
11.2020 - 05.2021

Job overview

  • Redesigned production schedules and coordinated crew logistics, enhancing timeline efficiency for on-site and off-site shoots.
  • Assisted with set builds, breakdowns, and pre-staging of equipment, ensuring timely and organized shoot operations.
  • Supported operations in fast-paced, high-volume productions, demonstrating adaptability, clear communication, and proactive problem-solving.

MTI Education

Marketing Events Assistant
10.2015 - 11.2020

Job overview

  • Managed on-site operations for biweekly nationwide educational events, coordinating logistics, team efforts, and enhancing guest experience through effective sales analysis and on-site purchase encouragement.
  • Contributed to national email marketing campaigns, generating $100K in quarterly revenue.
  • Developed and managed a niche social media channel, increasing brand reach and engagement.

Spence-Chapin Services to Families and Children
New York , New York

Program Assistant
06.2012 - 05.2013

Job overview

• Conducted community outreach and represented the organization at schools, hospitals, community events, and partner agencies to promote mental health services for foster families.
• Represented the organization as a community ambassador at monthly interagency meetings, increasing awareness of available mental health and foster family support services.
• Maintained confidential client records and program documentation to ensure compliance with agency policies, funding requirements, and program reporting.

Met Council
New York , New York

Program Assistant
08.2008 - 06.2012

Job overview

• Represented the organization at community events and public forums, promoting programs and services while cultivating partnerships with employers, community organizations, and local stakeholders.
• Coordinated the full client enrollment process for 50+ participants, including outreach, orientation, interviews, eligibility screening, selection, and onboarding
• Maintained accurate client records and program documentation to support compliance, annual budget reporting, grant requirements, and program evaluation.

Education

Fashion Institute of Design & Merchandising
Los Angeles, CA

Associate of Arts from Visual Communications

University of California Santa Cruz
Santa Cruz, CA

Bachelor of Arts from Community Studies

Skills

  • Project Management Tools (Asana)
  • Stakeholder management
  • Production Calendars & Asset Management
  • Project Reporting & Status Updates
  • Risk management
  • Vendor negotiation
  • Crew, Freelancer & Talent Management
  • Location scouting
  • Budget management
  • E-commerce operations
  • Creative planning
  • Pitch development
  • Collaboration tools
  • Community outreach
  • Partnership development

Certification

Project Management Certification

Google-Foundations of Project Management

Dec 4, 2025.

Languages

Spanish

Timeline

Summer Unit Lead, YMCA Of Southern Nevada

YMCA Of Southern Nevada
06.2026 - Current

Substitute Teacher

Clack County School District (CCSD)
11.2025 - Current

Senior Creative Producer/Creative Operations Lead

Shein
05.2024 - 10.2025

Creative Coordinator / Production Lead

Shein
05.2021 - 05.2024

Production Assistant

Shein
11.2020 - 05.2021

Marketing Events Assistant

MTI Education
10.2015 - 11.2020

Program Assistant

Spence-Chapin Services to Families and Children
06.2012 - 05.2013

Program Assistant

Met Council
08.2008 - 06.2012

Fashion Institute of Design & Merchandising

Associate of Arts from Visual Communications

University of California Santa Cruz

Bachelor of Arts from Community Studies

Career Highlights

Highly -Visibility Media Productions:

Produced and directed up to 5 multimedia campaigns featured on digital billboards in Time Square - (Shein 2023-2025)

Languages

Spanish
Lidia Gonzalez