Lidia Vences
Ventura,CA
Summary
Strategic communications and marketing professional experienced in agency, nonprofit, and organizational settings. Expertise includes internal and external communications, digital advertising, email marketing, social media, video production, and content strategy. Collaborates effectively across teams to create impactful communications that drive awareness and engagement.
Overview
7
7
years of professional experience
Work History
Communications Coordinator
Clinicas Del Camino Real
Camarillo, California
01.2025 - Current
- Develop recruitment-focused video content highlighting Clinicas’ culture, employees, and career opportunities, contributing to a 15% increase in applications for featured positions.
- Lead internal and external communications reaching 500+ employees and community members, supporting organizational initiatives and increasing awareness of key programs and priorities.
- Collaborate with leadership and cross-functional teams to execute 20+ communications initiatives annually, ensuring clear, consistent, and timely messaging across audiences.
- Create and manage content across email, social media, digital advertising, and video, contributing to a 20% increase in audience engagement across key communications channels.
Marketing Coordinator
Hart & Highland
Los Angeles, CA
01.2022 - 01.2024
- Increased email open rates by 25% and click-through rates by 15% through targeted segmentation and content strategies for CPG brands.
- Facilitated monthly brainstorming sessions to cultivate ideas for email and SMS campaigns, ensuring consistent engagement and alignment with brand objectives.
- Expanded email subscriber base by 18% (10,000 new subscribers) while maintaining a 0.50% unsubscribe rate.
- Improved email performance through A/B testing, resulting in a 10% increase in open rates and 4% higher click rates over 6 months.
- Implemented SMS strategies achieving a 4% click-through rate and boosting overall mobile engagement.
Marketing Assistant
We All Grow
Los Angeles, CA
12.2019 - 01.2023
- Developed, implemented, and coordinated marketing strategies to expand brand awareness.
- Measure and analyze the success and engagement of marketing campaigns to ensure KPIs are met.
- Consistently analyzed current Latinx trends, influencers, and relevant conversations for ongoing and future projects.
- Responsible for the development and execution of weekly email newsletters to an audience of 40K - 50K subscribers.
- Led the development and execution of weekly email newsletters, effectively reaching an audience of 40K-50K subscribers, resulting in 1,500 new subscribers and a 15% growth in engagement over six months.
Education
Bachelor of Arts - English
California State Channel Islands
Camarillo, CA01-2018
Skills
- Email Marketing
- Segmentation targeting
- Paid Advertising (Google Ads, Social Media)
- Campaign planning
- Ad Creation and Copywriting
- Performance tracking
- Analytics proficiency
- Research and Trend Analysis
- Budget optimization
- SEO (Search Engine Optimization)
Timeline
Communications Coordinator
Clinicas Del Camino Real
01.2025 - Current
Marketing Coordinator
Hart & Highland
01.2022 - 01.2024
Marketing Assistant
We All Grow
12.2019 - 01.2023
Bachelor of Arts - English
California State Channel Islands