Hi, I’m
Ligia Cordero
Fort Lauderdale,FL
Overview
22
years of professional experience
Work History
Shantall
SVP OF OPERATIONS
01.2022 - Current
Job overview
- Company Overview: Working to grow and strengthen a unique international brand with Latin American roots, founded and supported by women
- Managed the overall operational direction while ensuring alignment with long-term strategic goals
- Developed, expanded, and managed the supply chain in Asia and South America
- Oversaw the rebranding and trademark registration in the US
- Partnered with the founder to oversee the re-launch of the brand's website and social media platforms
- Conceptualization, execution, and collaboration with the founder on campaigns and collection launches
- Supervised content strategy and brand messaging
- Spearheaded partnerships, collaborations with celebrities and influencers, and expansion of collections into showrooms in Miami and NY
- Oversaw budgeting, cost negotiation, and brand sponsorships
- Liaised with PR agencies (Agentry PR and LAFS) to create memorable events and fashion presentations in NY and Miami
- Working to grow and strengthen a unique international brand with Latin American roots, founded and supported by women
Intradeco Apparel
SENIOR MERCHANDISER OF PD&D
01.2019 - 01.2022
Job overview
- Manage designers and graphic departments in product design & development
- Execute quarterly presentations to customers and top management
- Increased sales +15% in 2021, Infant toddler basic program
- Increased gross revenue for a department by 56%
- Improve cost & margin for accounts through analysis of design, product development, packaging, and manufacturing
- Work with sales to align the department's goals to meet the organization's projected revenue
- Manage department resources & budget
- Manage designers' tasks, yearly reviews set annual goals and bonus
- Communicate effectively & guide the team to achieve set goals and deadlines
- Research and development of new market innovations and trends
- Shop the market and gather market intelligence
MERCHANDISER | DESIGNER
01.2017 - 01.2019
Job overview
- Developed and designed children's wear for major retail, Walmart
- Shopped market, composed market intelligence reports, and trend forecasting presentations to major retailers
- Managed licensing approvals (Disney, Nickelodeon, Garanimals, Nestle, American Greeting)
- Worked with TD's to create tech packs
- Worked effectively with cross-functional teams
- Communicated with sourcing and manufacturing in CAFTA, China, and Pakistan
MANAGER OF PACKAGING DESIGN
01.2015 - 01.2017
Job overview
- Created initiative to design more sustainable packaging by optimizing the design with less material, sourcing sustainability, and supporting recycling
- Re-designed packaging for significant accounts in the kids' department
- Supervised packaging designer's tasks and projects
- Approved packaging for Kids Department
CREATIVE DIRECTOR FOR ECOMMERCE
01.2015 - 01.2017
Job overview
- Gave creative direction for men's, women's, ladies' plus, and kids
- Lead creative direction & branding, complying with the brand's image
- Photoshoot management
- Team lead to stylist, photographer, and models
- Established budget & saving strategy that expanded studio abroad
- Collaborated with marketing in the re-branding of the organization's website and branding guide, enhancing the organization's online visual presence (2015)
LEAD MERCHANDISER
01.2010 - 01.2015
Job overview
- Lead Merchandiser for Joe Boxer's, Kmart girls, and boy's accounts
- Trend forecasting
- Coordinated art development with Art Director
- Managed PLM and sample timeline
- Pre-approval of graphics, lab dip, and shade-band
- Met with buyers, PD & TD during the development and pre-production phase
GRAPHIC ARTIST
01.2007 - 01.2010
Job overview
- Developed graphics for Walmart & Sears/Kmart private & national brands
- Missy: Faded Glory, Fruit of the Loom, Seasonal
- Teen & Children's wear: Faded Glory, Granimals, Joe Boxer, Seasonal, Disney, Nickelodeon, and Care Bears
Bupa Global Latin America
AGENT CONTRACTING
01.2003 - 01.2007
Job overview
- Worked with sales, managing agent contracts, contracting structure, and data entry
Summary
Effective leader who is result-oriented, with 17+ years in the fashion industry and extensive experience in growing & scaling businesses that operate in the digital and physical space. Highly focused on the strategic development of cross-channel marketing, sales, content strategy, brand messaging, growing brand equity, and POS. Exceptional soft skills that form strong relationships with internal and external stakeholders. Thrives in fast-paced environments and adapts to global, local, and regional changes.
Timeline
SVP OF OPERATIONS
Shantall
01.2022 - Current
SENIOR MERCHANDISER OF PD&D
Intradeco Apparel
01.2019 - 01.2022
MERCHANDISER | DESIGNER
01.2017 - 01.2019
MANAGER OF PACKAGING DESIGN
01.2015 - 01.2017
CREATIVE DIRECTOR FOR ECOMMERCE
01.2015 - 01.2017
LEAD MERCHANDISER
01.2010 - 01.2015
GRAPHIC ARTIST
01.2007 - 01.2010
AGENT CONTRACTING
Bupa Global Latin America
01.2003 - 01.2007
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