LihTorng Lim
Clawson,MI
Summary
Business Strategy Analyst with expertise in cross-departmental collaboration and strategic planning. Proven ability to analyze market trends and drive product development initiatives, enhancing organizational capabilities and fostering stakeholder relationships through effective communication and actionable recommendations.
Overview
5
5
years of professional experience
Work History
Business Strategy Analyst
Hyundai America Technical Center Inc.
Superior Township, USA
10.2023 - Current
- Spearhead R&D strategy development initiatives including multiple benchmarking and consulting studies, strategic planning portfolio implementation, and data-driven decision-making frameworks that enhanced organizational strategic capability
- Drive 6+ strategic consulting engagements with external partners centered on innovation, efficiency, risk analysis, and big data management, converting complex findings into actionable recommendations and enterprise-wide best practices
- Direct marketing and brand representation through sponsorship activation coordination (SAE, CAR MBS), executive presentation planning for VIP/external stakeholder engagement, and strategic communications initiatives that elevated organizational visibility and industry positioning
- Champion cross-functional partnerships across 8+ departments and identified cost optimization opportunities through committee leadership, talent development initiatives, and coordination of strategic priority submissions driving tactical execution alignment
New Product Development Specialist
Universal Forest Products Industries
Grand Rapids, USA
01.2023 - 07.2023
- Analyzed sales, customer satisfaction, and e-commerce data to drive a $15MM product investment and 10+ product launches.
- Assessed market trends to inform CAD designs and provide insights for Lowe's and Home Depot product strategies
- Coordinated 15+ projects with detailed timelines to ensure smooth execution and cross-functional alignment.
MS&S Service Performance Specialist
Ford Motor Company
Pittsburgh, USA
11.2021 - 12.2022
- Developed and implemented processes to optimize service department performance across Ford dealerships
- Conducted business case analyses and provided dealership-level consultation, identifying 5 major opportunities to boost service traffic and profitability
- Enhanced customer experience strategies (Pick-Up & Delivery, Mobile Service, Online Appointments), driving a 10% YoY improvement in key metrics
Education
Bachelor of Science - Business Administration, Marketing, Management
University of Denver, Daniels College of Business
Denver, CO06-2021
Study Abroad - Marketing
Yonsei University
Seoul, South Korea01-2020
Skills
- Strategic Planning
- Market Research & Analysis
- Competitive Analysis
- Risk Analysis
- Data Visualization
- Power BI
- Project Management
- Cross-Functional Collaboration
- Stakeholder Management
- Executive Presentations
- Microsoft Office Suite
Hobbies and Interests
- Corporate Strategy
- Product Marketing
- Brand Strategy
- R&D Strategy
Languages
(Basic) Korean, (Conversational) Chinese
Timeline
Business Strategy Analyst
Hyundai America Technical Center Inc.
10.2023 - Current
New Product Development Specialist
Universal Forest Products Industries
01.2023 - 07.2023
MS&S Service Performance Specialist
Ford Motor Company
11.2021 - 12.2022
Bachelor of Science - Business Administration, Marketing, Management
University of Denver, Daniels College of Business
Study Abroad - Marketing
Yonsei University