Lilah Nicolaids
BLOOMFIELD
Summary
Senior fashion editor and content leader with 15+ years of experience creating high-performing editorial, e-commerce, and marketing content for luxury fashion brands. Expertise in copywriting, editing, SEO, product storytelling, team leadership, and developing engaging customer-focused content across digital platforms.
Overview
2019
2019
years of professional experience
1
1
Language
Work History
Senior Editor + Copywriter
THE OUTNET
New York, NY
2019 - 2026
- Managed a team of eight writers and editors, overseeing daily, weekly, and monthly workflows to ensure timely delivery of high-quality content.
- Collaborated with cross-functional teams, including Product Merchandising, Buying, and the UK Content team, to plan and deliver website, email, and editorial content.
- Wrote and edited product titles, descriptions, Editor's Notes, and long-form editorial content, maintaining a consistent brand voice and editorial standards.
- Oversaw quality assurance by proofreading and validating content in the CMS and on the live website for accuracy, grammar, spelling, tone, and alignment with product imagery.
- Updated live website content based on business and merchandising priorities while ensuring consistency across product pages.
- Produced clear, concise, and informative product copy that highlighted key features and supported customer engagement.
Style Writer + Editor
Freelance
New York, NY
01.2012 - 01.2019
- Freelanced as editor and writer for leading fashion and lifestyle digital media, producing engaging editorial and commerce content that resonated with target audiences.
- Created and edited SEO-optimized content featuring compelling calls to action, enhancing audience engagement and driving measurable conversions.
- Leveraged in-depth knowledge of fashion, beauty, and lifestyle trends to craft timely, relevant content informed by market insights.
- Acted as a digital stylist for the Michael Kors VIP app and the Snap+Style consumer app, delivering personalized styling recommendations.
Style Editor
Glo.com - MSN.com
Los Angeles, CA
01.2009 - 01.2012
- Served as Launching Editor for a lifestyle website created by MSN, Hachette Filipacchi Media, and BermanBraun, helping establish its editorial voice and content strategy.
- Conceptualized, developed, and executed sponsored content initiatives that sold out the site's entire style vertical.
- Led editorial planning and provided direction, editing, and mentorship to a network of freelance writers.
- Crafted compelling headlines, cover lines, and promotional copy that maximized audience engagement and content performance.
- Managed fashion partner relationships and cross-promotional content, expanding brand visibility and strategic collaborations.
West Coast Editor + Senior Accessories Editor
ELLE Magazine
Los Angeles, CA
01.2004 - 01.2009
- Directed editorial coverage of luxury accessories, fine jewelry, and watch brands across the U.S., French, and Italian markets.
- Researched and wrote feature stories on emerging designers, retail expansions, industry trends, and product launches.
- Represented the publication at market appointments, international fashion weeks, designer presentations, and trade shows to identify trends and cultivate industry relationships.
- As West Coast Editor, produced and managed monthly fashion photo shoots in partnership with the national editorial team, coordinating cross-functional logistics to ensure successful execution.
- Covered celebrity fashion, lifestyle trends, and regional market developments, providing editorial insights and original reporting to inform national content strategy.
Accessories + Jewelry Editor
W Magazine – Women’s Wear Daily
New York, NY
01.2001 - 01.2004
- Led editorial coverage of the U.S. and international fine jewelry and watch markets, identifying trends and developing compelling industry features.
- Researched and wrote feature stories on emerging designers, retail expansions, and product launches.
- Produced monthly fashion and jewelry photo shoots for W, WWD, and W Jewelry, managing production logistics and coordinating with creative teams to deliver high-quality editorial content.
- Partnered with fashion editors on editorial photo shoots and managed the accessories department content calendar to support timely, coordinated publication schedules.
Education
BA - Art History, French
New York University
New York01-2001
Skills
- Copywriting
- Content Strategy
- E-commerce Content
- Editorial Planning
- Brand Voice Development
- SEO Content Optimization
- Editorial Leadership
- Team management
- Merchandising Collaboration
- Email Marketing
Languages
French
Full Professional
Timeline
Style Writer + Editor
Freelance
01.2012 - 01.2019
Style Editor
Glo.com - MSN.com
01.2009 - 01.2012
West Coast Editor + Senior Accessories Editor
ELLE Magazine
01.2004 - 01.2009
Accessories + Jewelry Editor
W Magazine – Women’s Wear Daily
01.2001 - 01.2004
Senior Editor + Copywriter
THE OUTNET
2019 - 2026
BA - Art History, French
New York University