Lili Watczak
Hudson
Summary
Dynamic professional with expertise in entrepreneurship, e-commerce, and brand management. Proven ability to lead teams, develop innovative products, and enhance brand identities while optimizing customer relationships and workflows. Demonstrates adaptability in fast-paced environments and effectively pivots strategies to address emerging challenges. Combines analytical skills with creative problem-solving to drive growth and achieve measurable results across various projects.
Overview
7
7
years of professional experience
Work History
Founder & CEO
Otriea
Hudson
08.2025 - Current
- Launched and managed a boutique skincare brand focused on oils and serums, overseeing all aspects from product conception to customer delivery.
- Develop and refine formulas, working with suppliers to ensure high-quality, ethically sourced ingredients.
- Create brand identity, including visual design, packaging, and messaging that resonates with target customers.
- Lead the marketing strategy, including social media campaigns, influencer collaborations, email marketing, and content creation.
- Manage e-commerce operations, customer service, order fulfillment, and inventory tracking.
- Build and maintain relationships with boutique retail partners, and wholesale accounts.
- Analyze sales data and customer feedback to optimize products and growth strategies.
- Maintain regulatory compliance and handle logistics for production, shipping, and returns.
Team Lead
Wildcat Cleaning
Hudson
06.2018 - 09.2025
- Lead a crew in final construction cleaning projects, ensuring high-quality results and adherence to timelines.
- Coordinate schedules, assign tasks, and oversee workflow to maximize team efficiency.
- Train new team members on procedures, safety protocols, and client expectations.
- Manage supplies, equipment, and logistics for multiple job sites simultaneously.
- Communicate with clients and contractors to ensure satisfaction and resolve issues promptly.
Co-Founder & Operations Manager
Newton LLC
Hudson
01.2023 - 06.2024
- Co-founded a wholesale consumer brand and launched products via Amazon FBA, managing end-to-end operations.
- Oversaw product sourcing, supplier negotiations, and quality assurance for scalable inventory.
- Managed Amazon listings, including SEO, product photography, copywriting, and PPC campaigns to drive sales.
- Coordinated logistics, fulfillment, and inventory tracking to ensure timely delivery and minimize stockouts.
- Monitored sales metrics and customer feedback to optimize listings, pricing, and product offerings.
- Collaborated on branding, packaging, and marketing strategies to expand online and wholesale presence.
Insurance Intern
NorthTech Insurance Group
Lakeland
08.2023 - 12.2023
- Assisted customers by providing timely support and clear communication between clients and policy providers.
- Developed policy knowledge and analytical skills through individual assignments and collaborative team projects.
- Contributed to professional development initiatives, improving workflow and team efficiency.
Education
Bachelor of Science - Public Health - Public Health Practice Emphasis
University of Arizona
Tucson, AZ05-2024
High School Diploma -
Hudson High School
Hudson, WI06-2020
Skills
- Product development
- E-commerce management
- Marketing strategy
- Brand identity creation
- Customer relationship management
- Team leadership and staff training
- Project coordination and workflow management
- Inventory and supply chain management
Timeline
Founder & CEO
Otriea
08.2025 - Current
Insurance Intern
NorthTech Insurance Group
08.2023 - 12.2023
Co-Founder & Operations Manager
Newton LLC
01.2023 - 06.2024
Team Lead
Wildcat Cleaning
06.2018 - 09.2025
Bachelor of Science - Public Health - Public Health Practice Emphasis
University of Arizona
High School Diploma -
Hudson High School