Liliana Fernandez
Chicago,IL
Summary
Dynamic leader with a proven track record at Viva Tu Musica and Live Nation, adept in strategic planning and risk management. Spearheaded initiatives increasing brand reach by 60%, demonstrating exceptional decision-making and bilingual communication skills. Excelled in fostering community connections and leading teams to surpass objectives, showcasing strong leadership and data analysis capabilities.
Overview
2
2
years of professional experience
Work History
Vice President of Nonprofit
Viva Tu Musica
09.2023 - Current
- Oversee nonprofit operations and collaborate with internal and external partners to organize charitable events and initiatives.
- Lead strategy development for community outreach programs, fostering stronger connections with underrepresented communities.
- Collaborate with the CEO and Board of Directors to develop and implement strategic goals and objectives.
- Review financial reports regularly to ensure the nonprofit’s fiscal health and sustainability.
Brand Manager
Viva Tu Musica
09.2022 - 12.2024
- Supervised a team of 10 members, coordinating efforts across content development, social media management, and branding strategies.
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
- Used data insights to adjust marketing strategies, ensuring alignment with brand goals and increasing overall reach by 60%
Venue Operations
Live Nation
06.2023 - 11.2023
- Assisted with day-to-day operations at a large-scale entertainment venue, ensuring a smooth and enjoyable experience for guests.
- Coordinated with event staff to maintain a safe and organized environment during concerts and live events.
Education
Bachelor of Science - Political Science/Public Relations Double Major
DePaul University
Chicago, IL05-2026
Skills
- Strong Leadership and Teamwork Abilities
- Account Management
- Risk Management
- Data Analysis
- Decision-Making
- Attention to Detail
- Highly adaptable and able to thrive in fast-paced environments
Languages
Spanish
Native or Bilingual
Timeline
Vice President of Nonprofit
Viva Tu Musica
09.2023 - Current
Venue Operations
Live Nation
06.2023 - 11.2023
Brand Manager
Viva Tu Musica
09.2022 - 12.2024
Bachelor of Science - Political Science/Public Relations Double Major
DePaul University
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