Liliana Gold - Parker
Williston
Summary
Innovative marketing assistant skilled in Adobe Creative Suite, social media management, and content creation. Proven ability to enhance brand visibility and drive engagement through strategic marketing initiatives.
Detail-oriented marketing case research assistant with expertise in data visualization and campaign analysis. Contributed to textbook development by conducting in-depth research and collaborating with authors, resulting in impactful educational content that aligns with marketing learning outcomes.
Overview
4
4
years of professional experience
Work History
Marketing Case Research Assistant
Dr. Tracy L.Tuten / Brandacity
Burlington, VT
12.2024 - Current
- Conducted case study research and analysis for forthcoming editions of Social Media Marketing and Marketing Communications for a Digital Age.
- Used WARC database to select real-world brand cases aligned with core textbook frameworks
- Analyzed campaign strategy, execution, and performance metrics to asse alignment with marketing concepts and learning outcomes.
- Collaborated closely with author on case selection, framing, and refinement decisions for future textbook editions.
Administrative Marketing Assistant
Face Painting by Shelly LLC
New York, NY
12.2021 - Current
- Managed and updated the company website using Squarespace
- Created and published social media content for Instagram and Facebook.
- Captured and organized visual content from live events to support ongoing marketing and social media campaigns.
- Coordinated scheduling and staffing for per diem team members during special events.
- Handled client outreach and customer communications, including responding to inquires and providing service quotes to prospective and returning clients.
Physical Gallery Manager
Frog Hollow Gallery
Burlington, VT
01.2022 - 06.2023
- Managed gallery operations, enhancing visitor experience through effective layout and display strategies.
- Developed and implemented marketing and social media content, increasing gallery visibility within the local art community.
- Curated art exhibitions, managed artist demonstrations, and designed/installed rotating exhibitions and educational displays, collaborating with artists to showcase diverse collections and themes.
- Oversaw staff training programs, fostering a knowledgeable team dedicated to exceptional customer service.
Education
Master of Science - Marketing
Champlain College
Burlington, VT10-2025
Bachelor of Arts - Studio Arts
University of Vermont
Burlington, VT05-2019
Skills
- Design & Creative Tools: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Premiere Pro, Adobe Audition, Floorplanner
- Digital & Web: Canva, Squarespace, Website Content Management, Social Media Management, Content Creation
- Data & Analytics: Tableau (Data Visualization, Reporting), eHive (Collections Database Management
- Productivity & Collaboration: Microsoft Office, Google Workspace, Dropbox
Timeline
Marketing Case Research Assistant
Dr. Tracy L.Tuten / Brandacity
12.2024 - Current
Physical Gallery Manager
Frog Hollow Gallery
01.2022 - 06.2023
Administrative Marketing Assistant
Face Painting by Shelly LLC
12.2021 - Current
Master of Science - Marketing
Champlain College
Bachelor of Arts - Studio Arts
University of Vermont