LILIANA GOLD-PARKER
Williston,VT
Summary
Creative marketing and sales professional with an MBA, Marketing Certificate, and 5+ years of experience across art galleries, interior design, and creative businesses. Skilled in retail sales, client relationship management, visual merchandising, social media marketing, content creation, brand strategy, and event coordination.
Overview
8
8
years of professional experience
Work History
Administrative Marketing Assistant
Face Painting by Shelly LLC
New York, NY
12.2021 - Current
- Created and published engaging social media content for Instagram and Facebook, leveraging event photography to boost service promotion and increase brand visibility.
- Managed and updated company website on Squarespace, enhancing user experience with fresh photography, detailed service descriptions, and timely special event information.
- Capture and organize visual content from live events to support ongoing marketing and social media campaigns.
- Handle client outreach and customer communications, including responding to inquiries and providing service quotes to prospective and returning clients.
- Coordinated scheduling and staffing for per diem team members during special events, ensuring seamless execution and optimal team performance.
Marketing Case Research Assistant
Dr. Tracy L. Tuten
Brandacity
12.2024 - 02.2026
- Evaluated and selected global brand campaigns using the WARC database, identifying case studies that align with key marketing frameworks and learning objectives for textbook development.
- Developed structured case study write-ups analyzing campaign strategy, execution, and performance, and aligning insights with chapter-specific marketing frameworks and learning objectives.
- Assessed campaign strategy, execution, and performance metrics for alignment with marketing concepts and learning outcomes.
- Collaborated closely with the author on case selection, alignment with marketing frameworks, and content refinement for textbook publication.
- Conducted research and analysis on case studies for forthcoming editions of Social Media Marketing and Marketing Communications for a Digital Age to enhance chapter-level instructional content.
Marketing Strategy Consultant (MBA Capstone Project)
eARTh Studios
Nelson, BC
06.2025 - 08.2025
- Led a marketing strategy project for the launch of a new certificate program at community-based creative studio, enhancing market reach.
- Conducted in-depth qualitative research with clients to identify content preferences, pricing perceptions, and retention drivers.
- Conducted competitive and pricing analysis of regional studios to inform brand positioning and differentiation strategy.
- Developed social media audit and content strategy with calendar and branded Canva templates for consistent brand execution.
- Wrote promotional copy for programs, classes, workshops, and social media content informed by customer insights.
- Created purpose, mission, vision, and values statements now used on the company website to support consistent brand messaging and positioning.
Physical Gallery Manager
Frog Hollow Gallery
Burlington, VT
01.2022 - 06.2023
- Coordinated and managed artist demonstrations, workshops, and curated special exhibitions to drive visitor engagement and sales.
- Designed and installed rotating exhibitions and educational displays; produced artist bio cards and wall text using Google Docs and Adobe Creative Suite.
- Managed daily gallery operations, visual displays, inventory restocking, and floor presentation.
- Supervised and trained gallery assistants; coordinated recruiting, hiring, onboarding, and scheduling to ensure effective daily operations.
- Developed marketing and social media content to enhance visibility of exhibitions, events, and gallery programming.
Gallery Assistant
Frog Hollow Gallery
Burlington, VT
09.2020 - 12.2021
- Facilitated daily gallery operations, including opening/closing, POS transactions, and providing exceptional customer service.
- Assisted with exhibition setup and artwork installation, including display preparation and gallery maintenance.
- Coordinated inventory management, restocking, artwork tagging, and maintenance of clean, organized displays and backstock to enhance visitor experience.
- Captured and documented displays for social media and promotional content to increase audience engagement.
Junior Designer Intern
LCB Design Group
South Burlington, VT
10.2020 - 05.2020
- Created concept and presentation boards in Adobe Illustrator and Photoshop to communicate design styles, layouts, and furniture selections.
- Verified measurements and reviewed AutoCAD models for measurement accuracy.
- Supported interior design projects through site inspections.
- Coordinated inventory, product orders, and shipments to keep project work on schedule.
Framing Assistant
Art Works Frame Shop & Gallery
Burlington, VT
06.2019 - 03.2020
- Sold custom frames and helped customers choose frame styles for artwork presentation.
- Created marketing graphics, including a logo for a gallery show, to attract visitors.
- Organized artist exhibits and reception events to support local talent.
- Managed office supplies and customer artwork records efficiently.
Curatorial Intern
Burlington City Arts (BCA)
Burlington, VT
06.2018 - 08.2018
- Coordinated exhibition installation and logistics across event timelines.
- Managed artist scheduling and correspondence while supporting local art auction operations.
- Revised website content with artist bios, statements, and artwork images to improve online visibility.
- Organized artist records in Excel and maintained loan agreements in Google Docs.
Education
MBA - Marketing Certificate
Champlain College
Burlington, VT08-2025
B.A. - Studio Art
University of Vermont
Burlington, VT05-2019
Skills
Marketing & Sales: Social Media Marketing, Content Creation, Retail Sales, Customer Service, Client Relations, Event Coordination
Design & Creative Tools: Visual Merchandising, Interior Design Support, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Premiere Pro, Adobe Audition, Canva, Floorplanner
Digital & Web: Squarespace, Website Content Management, Social Media Management
Data & Analytics: Tableau (Data Visualization & Reporting), eHive (Collections Database Management)
Productivity & Collaboration: Microsoft Office (Word, Excel, PowerPoint), Google Workspace (Docs, Sheets, Slides, Drive), Dropbox
PROJECTS
Marketing Strategy & Research Projects | MBA Program – Champlain College
- eARTh Studios Marketing Strategy (MBA Capstone): Developed a marketing strategy for the launch of a pottery certificate program, including qualitative customer interviews, competitive and pricing analysis, and a social media content strategy.
- Social Media Marketing Case Research: Conducted campaign analysis using the WARC database for forthcoming editions of Social Media Marketing and Marketing Communications for a Digital Age, evaluating brand strategy, execution, and performance metrics.
- Purpose-Driven Strategic Plan: Designed a strategic plan for a creative business including mission, vision, values, stakeholder analysis, and marketing initiatives aligned with purpose-driven business frameworks.
- Entrepreneurial Marketing Plan – CheckMates Dating App (MBA Project):
Developed a startup marketing plan for a safety-focused dating app, including a Value Proposition Canvas, buyer personas, competitive analysis, and a go-to-market strategy, along with digital marketing initiatives, conversion optimization strategies, and mock website and social media campaign content.
Timeline
Marketing Strategy Consultant (MBA Capstone Project)
eARTh Studios
06.2025 - 08.2025
Marketing Case Research Assistant
Dr. Tracy L. Tuten
12.2024 - 02.2026
Physical Gallery Manager
Frog Hollow Gallery
01.2022 - 06.2023
Administrative Marketing Assistant
Face Painting by Shelly LLC
12.2021 - Current
Junior Designer Intern
LCB Design Group
10.2020 - 05.2020
Gallery Assistant
Frog Hollow Gallery
09.2020 - 12.2021
Framing Assistant
Art Works Frame Shop & Gallery
06.2019 - 03.2020
Curatorial Intern
Burlington City Arts (BCA)
06.2018 - 08.2018
MBA - Marketing Certificate
Champlain College
B.A. - Studio Art
University of Vermont