Hi, I’m
Liliana Perez
Woodbridge,VA
Far and away the best prize that life offers is the chance to work hard at work worth doing.
Theodore Roosevelt
Summary
Motivated individual with experience in customer service and sales. Skilled in building customer relationships and understanding customer needs. Strong communication and interpersonal skills for providing superior customer service.
Overview
9
years of professional experience
2
Certification
1
Auto Mechanic's I & II
Work History
Sephora
Sales and Services Leader
02.2023 - Current
Job overview
- Handled sales paperwork and payments with high degree of accuracy to minimize recordkeeping errors.
- Answered in-depth questions about company offerings, service policies and benefits of each plan.
- Navigated multiple computer systems expertly to handle customers' sales and service needs.
- Offered knowledgeable insight into available products and services as well as competitor activities to help consumers make informed decisions.
- Troubleshot sales and service operations to increase profitability and bring positive organizational change.
- Kept senior managers informed about sales activities, current inventory and other metrics via timely reports via closing email.
- Drove store revenue by offering customers accessories and related purchases to complete selections.
- Developed, maintained and utilized diverse client base.
- Monitored service after sale and implemented quick and effective problem resolutions.
- Set and achieved company defined sales goals.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Informed customers of promotions to increase sales productivity and volume.
- Employed consultative techniques, using probing questions to overcome objections and close sales.
- Analyzed customer feedback to identify areas of improvement and implemented actionable solutions.
- Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
- Promoted conversion of casual shoppers into customers through product knowledge and product solutions to meet customer needs.
- Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Drove team revenue totals by bringing in top sales numbers.
- Maintained 45% Beauty Insider Loyalty rate on new contacts by using persuasive communication skills.
Richstone Marble & Granite
Business Development Representative
12.2022 - Current
Job overview
- I acquired new clients, no matter what it took
- In pursued to keep the company growing in this role
- Building trusting client relationship, understanding the clients need, and their trust, and demonstrate how our services will deliver, exceptional business and value to their practice, set me apart from other agencies
- My territory covers the entire DMV area
- B2B sales making cold calls a day during my office days while not in the field
- Planning to meet 5 visits to potential clients a week
- Price negotiation on project bids, win new builder communities by offering our services and meet their requirements
- Attend events with NVBIA, CBUSA Virginia and Maryland, Professional Remodeling,
- Louden Chamber and K&B Association
- This job required me to have knowledge of design trends and product knowledge when it comes to fabrication and installation
- I have the ability to think outside the box and possess problem-solving skills
- Develop and implement innovative design projects with clients
- Lead customer-centric showroom experience by greeting clients and determining their wants, needs, and investment range
- Educate clients regarding current design styles and trends, the selection process, and various stone products, to include the benefits and warranties provided by each selection
- Assists clients with selection process by asking appropriate questions and translating answers into creative design solutions 2
- Build and develop long lasting relationships with clients, vendors, and members of the local design community
- Stay current with product knowledge and design trends
- Reviews selections with clients, ensuring the client clearly understand the process, obtains all necessary signatures and payments
- The software knowledge Moraware, Quickbooks,
- SalesForce, Outlook, Excel, and Google Calendar for inputting information or setting up appointments.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
- Brought in new accounts through successful networking strategies and promotional approaches.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Stayed current on company offerings and industry trends.
- Promoted conversion of casual shoppers into customers through product knowledge and product solutions to meet customer needs.
- Negotiated prices, terms of sales and service agreements.
- Communicated with leadership teams by spearheading regular meetings to discuss objectives.
- Reviewed client concerns and recommended appropriate changes to supervisors.
- Used SalesForce to handle current portfolio and prospective leads.
- Set and achieved company defined sales goals.
- Networked among local business and community organizations to develop leads and generate business.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Attended monthly sales meetings and quarterly sales trainings.
Classic Granite & Marble
Commercial Sales Manager
12.2021 - 12.2022
Job overview
- I am responsible for assisting in building meaningful long-term customer relationships with builders, architects, designers, kitchen/bath gallerias, and contractors
- We push to bring in new accounts to the company while maintaining current accounts
- Within my first month I brought in 3 new accounts
- One of them being the top builder in the U.S
- Adding 150k more value to the company
- I signed on my first commercial account in
- Williamsburg Virginia, where I had the opportunity to bid out High Street Apartments
- Won it, and coordinated the entire project from fabrication and installation
- 60 foot outdoor pool radius bar-top
- I constantly place bids through platforms like Connect Construct, Pro Bid, and several others platforms that builders may be using
- My territory covers certain Midlothian, Williamsburg, Newport News, all the way to
- Virginia Beach
- B2B sales making 10 cold calls a day, if I am not in the field
- I plan in advance 5 visits to potential clients when I’m out in the field
- Attend events such as HBA, KBA, St
- Jude,
- Ask Gala, and so much more
- Software knowledge of Stone Profit Systems, Slack, Excel, Google Calendar, and Gmail for inputting information or setting up appointments.
- Prepared sales presentations for clients showing success and credibility of products.
- Drove sales by developing multi-million dollar contract sales.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Traveled to different companies to negotiate large sales and contracts.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Built relationships with customers and community to establish long-term business growth.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
Ulta
Retail Service Manager
10.2020 - 12.2021
Job overview
- The possibilities are beautiful”
- At Ulta having passion for the client is key while delivering a “wow” experience
- Monitoring 2 million in drug store cosmetics
- Ensuring applications per transaction goal is above a 1% in the district
- Ensuring loyalty and data capture remains at 70% and 90% weekly goal
- Passionate for developing a team and offering my skills for potential growth
- Developed a strong cashier team to push credit cards
- Hire and onboard new hires, maintained an exciting work culture
- Planned and executed prestige brand events
- Coordinated with the brand to meet their sales goal for the day
- Partnered with Services
- Manager to cast the high sales team to assist with meeting goal
- Currently at #1 in the district for loyalty and conversion
- Currently at #3 APT (credit card) in the district
- Driving top-line sales, interpreting reporting data, managing payroll and controlling expenses
- Meeting/exceeding sales probability and operational goals
- Reviewing/interpreting financial and operational reporting, including store visit and audit results
- Identifying underperforming metrics and generating strategic solutions that leverage existing tools, and programs and resources
- Planning/executing in-store mass category events
- A proven ability to monitor inventory, achieve operational excellence, drive culture and execute merchandising directives
- Presenting monthly, quarterly and annually LLC reports.
- Managed accounts to retain existing relationships and grow share of business.
- Implemented systems and procedures to increase sales.
- Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.
- Trained team members in successful strategies to meet operational and sales targets.
- Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets.
- Greeted all customers cheerfully and asked open-ended questions to ascertain needs.
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Supported executive and marketing departments in promotional asset development, material deadlines and product approvals.
- Maintained company's visual merchandise standards through general housekeeping and planograms.
- Managed day-to-day staffing and handled scheduling for all store employees.
- Mentored team members to enhance professional development and accountability in workplace.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Established objectives to offer team members clear roadmap to help company achieve overall goals.
Sephora
Education Lead/Sales
03.2018 - 09.2018
Job overview
- Transferred to the Raleigh store due to moving
- Onboarding new casts and continuing education with current cast members
- Education is key to Sephora’s success
- I also coordinate brand representatives to come into our store and email back and forth for upcoming events, business reviews, and brand focus days
- Daily responsibilities include opening and closing the business
- The job duties tie in with Color Lead position down below
- 5
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
- Managed accounts to retain existing relationships and grow share of business.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Met with clients, delivering presentations, and educating on product and service features and offerings.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
- Resolved customer issues quickly to close deals and boost client satisfaction.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Organized promotional events and interacted with community to increase sales volume.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
Cosentino
Customer Service Rep/Sales
03.2019 - 11.2020
Job overview
- At Cosentino we believed in delivering excellent customer service through a fast pace environment
- In between clients of processing orders, communication and coordinating with other departments to resolve inquires
- The main focus are residential homeowners that walk through our doors
- In assisting with home project selections
- Whether it be new build, residential, designers, or commercial
- 4
- Collaborated directly with the operations manager in processing customer quotes, daily orders, and credit memos, placing special orders from Spain (manufacturing hub) and track all orders through Teams using shared spread sheet system
- We ended the year with a 1 million profit in sales last year
- Our market at the top sales in builders and most containers promos sold in the region
- Daily tasks include monitor service levels of orders and meet the service commitments to customers
- We handled account receivables and payables functions as it relates to customer orders and payments
- Perform timely posting of invoices transactions
- Assist or lead viewings of material in warehouse for customers
- Solve customer issues related to orders, quotes, quality, delivery, errors, customer issues and complaints
- Schedule customer visits to the center and assist with showroom visits
- Post customer payments and manage cash position in the center (deposit money in the bank, update petty cash information, etc.)
- Support the sales team to achieve and exceed sales targets highlighting in advance any issues that may arise from operating delays
- Perform analysis in SAP system as requested by the GM, OM, or sales/promotion force
- Prioritized helping customers over completing other routine tasks in store.
- Used in-store system to locate inventory and place special orders for customers.
- Maintained up-to-date knowledge of store sales, payment policies and security standards.
- Listened to customer needs and desires to identify and recommend optimal products.
- Built customer loyalty and retention by delivering excellent shopping experiences.
- Assisted with facility scheduling and customer service.
- Volunteered to help with special projects of varying degrees of complexity.
- Processed customer orders and invoices to support timely fulfillment and delivery.
- Increased profitability and productivity by minimizing downtime and streamlining quality control procedures.
- Monitored and updated inventory levels and maintained accurate records of inventory and stock movements.
- Served as corporate liaison for finance, IT and marketing departments.
- Planned and coordinated logistics and materials for board meetings, committee meetings and staff events.
Sephora
Color Lead/Sales
08.2014 - 03.2018
Job overview
- Seasonal cash wrap associate in Sephora,
- Was offered a part time permanent position
- Within 7 months, transferred to a freestanding store
- Built sales earnings that offered me a position at (A) volume store
- Earned my skincare certification
- Worked as a skincare consultant for two years
- Lead Sephora Collection house brand cosmetics for several years
- Moved positions to color consultant and received my certification in makeup artistry
- Coordinated beauty classes and coached beauty advisors
- Dedicated most of my time inspiring my team, pushing sales, and consistently being mentioned on the survey
- Represented my team for winning teamwork in our district
- Was than promoted as Color Lead position
- Responsible for 61% of the color business and coaching and leading the color artist team
- Other responsibilities include running the sales floor, cash handling, money drops, opening and closing the business, responding to emails, e-planner, MCS program, sales doc, and Sephora Central for daily communication/education.
Education
Sephora University
Socorro High School
Socorro High schoolSocorro, NM
Skills
- Contract Negotiation Expertise
- Cold Calling
- Goals and Performance
- Business Planning
- Sales Tracking
- Client Relationship-Building
- Product and Service Sales
- Territory Management
- Networking Events
- Lead Qualification
- Sales Quota Management
- Research
- Negotiation
- Event Planning
- Cross-Functional Collaboration
- Business-to-Business Sales
- Lead Generation
- Product Knowledge
- Customer Relationship Management
- Business-to-Customer Expertise
- Profit Target Achievement
- Market Development
- Cash Control
- Persuasive Communication Style
- Profitability Improvement
- Lead Development
Accomplishments
- Supervised teams with Sephora and Ulta of 30-50 staff members.
Certification
Sephora Certified
- Color 101, 102, 103
- Skincare 101, 102
- Fragrance 101
Languages
Spanish
Full Professional
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Sales and Services Leader
Sephora
02.2023 - Current
Business Development Representative
Richstone Marble & Granite
12.2022 - Current
Commercial Sales Manager
Classic Granite & Marble
12.2021 - 12.2022
Retail Service Manager
Ulta
10.2020 - 12.2021
Customer Service Rep/Sales
Cosentino
03.2019 - 11.2020
Education Lead/Sales
Sephora
03.2018 - 09.2018
Color Lead/Sales
Sephora
08.2014 - 03.2018