Lina Marin De La Rosa
Parsippany
Summary
Dynamic leader with proven success at Luna's Gift Co., excelling in vendor management and event planning. Bilingual and skilled in negotiation, I drive brand growth through innovative marketing strategies and exceptional customer engagement. Adept at problem-solving, I enhance operational efficiency and foster strong team performance to achieve business objectives.
Overview
16
16
years of professional experience
Work History
CEO
Luna's Gift Co.
09.2025 - Current
- Direct daily business operations, including inventory management, budgeting, and customer service.
- Coordinate and manage vendor events, farmers markets, and community outreach initiatives.
- Develop and execute marketing strategies across social media, email campaigns, and promotional events to increase brand awareness.
- Oversee payroll, expense tracking, and financial reporting to support business operations.
- Drive sales through product merchandising, customer engagement, and strategic pricing initiatives.
- Manage vendor relationships, product sourcing, and inventory procurement to maintain product availability.
- Plan and execute event logistics, including scheduling, vendor coordination, booth setup, and customer engagement.
- Analyze sales trends and operational performance to identify opportunities for growth and increased profitability.
- Maintain the company website and online sales platforms, ensuring accurate product listings and a positive customer experience.
- Lead branding and business development efforts to expand market presence and strengthen customer loyalty.
Inside Sales Manager
Efficient Lighting
08.2018 - 07.2025
- Accounting: Accounts Receivable/Accounts Payable, Financial Reporting (QuickBooks)
- Communication: Strong Written and Verbal Skills
- Digital Design: Adobe Photoshop, Adobe InDesign
- Operations: Shipping Coordination, Inventory Management, Sales Logs
- Quality Control: Product Inspection, Process Improvement
- Sales & Marketing: Inside/Outside Sales, Shopify, The Lighting Exchange
- Staff Recruitment and Training: Recruited, trained, and supervised staff, ensuring high performance and service standards.
Property Manager
VNT Properties
08.2018 - 07.2022
- Event Planning and Coordination: Expertly planned, organized, and executed diverse events, including corporate functions, weddings, and social gatherings, ensuring a seamless and memorable experience.
- On-Site Operations and Problem-Solving: Developed comprehensive event timelines and managed on-site operations, adeptly addressing any issues to maintain event flow and satisfaction.
- Property Management: Oversaw maintenance scheduling, rent collection, and rental agreements.
- Tenant Communication and Marketing: Enhanced property visibility and tenant communication through effective use of online platforms, contributing to increased occupancy rates.
- Vendor and Budget Management: Coordinated with vendors to secure services and managed budgets effectively, overseeing all logistics to guarantee successful event execution.
Client Services Representative
Fulco Inc.
10.2015 - 08.2018
- Client Liaison: Primary point of contact between the fulfillment company and clients.
- Internal Coordination: Coordinated with internal teams to resolve client concerns. Supported daily administrative tasks, including managing schedules and correspondence.
- Order Management: Managed purchase orders from initiation through to final delivery.
Direct Support Professional
Easter Seals
05.2017 - 06.2018
- Assist individuals with disabilities (bathing, feeding, basic needs, etc.).
- Perform daily household tasks.
- Responsible for scheduling doctor appointments and administering medication.
Tobacco Manager
Quick Chek
07.2010 - 10.2015
- In charge of adequately training new employees.
- Responsible for completing production plans and meeting sales goals.
- Responsible for securing and validating in-store funds (Deposits, cash flow checks).
- Trained in Food Service and Food Management.
Education
Bachelor of Arts - Psychology, with a minor in Criminal Justice
Rutgers, The State University
05-2022
Associates of Arts - Liberal Arts and Sciences- Humanities and Social Sciences
County College of Morris
05-2019
Skills
- Bilingual (Spanish)
- Communication Skills
- Google Suites
- Microsoft Office
- Leadership & Team Management
- Vendor management
- Event planning
- Negotiation skills
- Problem solving
Timeline
CEO
Luna's Gift Co.
09.2025 - Current
Inside Sales Manager
Efficient Lighting
08.2018 - 07.2025
Property Manager
VNT Properties
08.2018 - 07.2022
Direct Support Professional
Easter Seals
05.2017 - 06.2018
Client Services Representative
Fulco Inc.
10.2015 - 08.2018
Tobacco Manager
Quick Chek
07.2010 - 10.2015
Bachelor of Arts - Psychology, with a minor in Criminal Justice
Rutgers, The State University
Associates of Arts - Liberal Arts and Sciences- Humanities and Social Sciences
County College of Morris