Lina Zhao

• Partnered with global brands and entertainment studios (i.e., Nintendo, StockX, Netflix, and Disney) to launch new products across Walmart's social channels; created a scalable product launch playbook and framework that maximized ROI.
• Co-authored global commerce white papers that shaped Walmart’s e-commerce strategy and informed the future roadmap at the executive level.
• Managed creative agencies and content creators to produce social-first content that drives product discovery, delivering double-digit YoY GMV growth.
• Drove social platform innovations with TikTok, Meta, X, and Snapchat, earning recognition from AdAge as Leading Women Rising Star.
• Harnessed 100+ social trend intelligence (via Quid partnership) to inform marketing & business decisions, positioning Walmart as a retail trendsetter that generated incremental GMV growth up to 32%.
• Led Walmart Holiday campaign social plan for 4 consecutive years with multiple awards; 2024 holiday campaign achieved the highest ROAS in company history.

Promoted from Supervisor to Associate Director in 2018, then to Director in 2021.

• Served as client lead & spearheaded strategic planning and execution for Verizon campaigns targeting U.S. General Market, Hispanic & African American consumers.
• Oversaw $1B+ annual media budget for clients; developed a strategic planning framework that improved ROI by 22% and reduced planning cycle time by 30%.
• Partnered with Samsung, Apple, and Google leadership team on Device launches and recognized by Verizon with "AdDistruptor" Award.
• Cultivated senior client relationships through strategic summits focused on business growth objectives.
• Led high-performing team of seven, earning recognition as Zenith 'Above & Beyond' Employee.

Promoted from Media Planner to Senior Media Planner in 2014

• Led media planning & execution for a diverse portfolio of clients such as Verizon, Shiseido and Subaru.
• Focused on Asian consumers, targeting Chinese, Korean, and Indian audiences with culturally nuanced campaigns both online and offline.
• Drove media partnership innovations and negotiations that boosted campaign performance by 20% on average and strengthened agency + client relationships.