Summary
Overview
Work History
Education
Skills
Personal Goals
Timeline
Generic
Linda Canup

Linda Canup

Monticello,FL

Summary

Mission-minded strategist, advisor, and Christian futurist with expertise in brand messaging, content strategy, and marketing. Proven ability to innovate and lead creative initiatives in order to support the work of the global church.

Overview

22
22
years of professional experience

Work History

Director of Digital Communications

In Touch Ministries
Atlanta, GA
07.2024 - Current
  • Develops and executes content strategies across email, social media, app, text, website, and online store, ensuring alignment with the organization's mission.
  • Collaborates with stakeholders from various departments and outside vendors to create strategies that effectively leverage digital channels to champion the desired message.
  • Leads the innovation and continuous improvement of digital initiatives, keeping up with industry trends and best practices.

Senior Digital Content Strategist

In Touch Ministries
Atlanta, GA
10.2022 - 07.2024
  • Advised senior leadership as a thought leader and organizational futurist.
  • Mentored other content writers and designers in creating digital media.
  • Crafted email strategies that achieved above-industry-standard open and engagement rates.

Digital Content Strategist

In Touch Ministries
Atlanta, GA
10.2017 - 09.2022
  • Launched an email list and newsletter for a new children's show on YouTube.
  • Wrote and edited social media posts for promotional, engagement, and PR purposes.
  • Acted as editor, writer, and/or consultant for ministry communication, as needed.

Senior Editor, Interactive

In Touch Ministries
Atlanta, GA
10.2013 - 10.2017
  • Directed the strategy for a new content marketing blog.
  • Edited website content.
  • Wrote articles and social media posts.

Integrated Marketing Editor

In Touch Ministries
Atlanta, GA
01.2011 - 10.2013
  • Created concepts and developed copy for advertisements and product promotions.
  • Wrote content marketing pieces as needed.

Assistant Editor

In Touch Ministries
Atlanta, GA
08.2004 - 01.2011
  • Wrote and edited articles for print magazine (circulation = 1 million) and website.
  • Managed an editorial calendar to ensure timely publication for both print and digital media.

Proofreader

In Touch Ministries
Atlanta, GA
07.2003 - 08.2004
  • Proofread for grammar and consistent style in the organization's correspondence.
  • Aided writers in effectively communicating the organization's information and opinions.

Education

Bachelor of Arts - English

Emory University
Atlanta, GA
05-2003

Certificate - Backpack Video Storytelling

Poynter Journalism Institute
St. Petersburg, FL

Skills

  • Brand messaging
  • Communications strategy
  • Content marketing
  • Thought leadership
  • Futuristic thinking
  • Creative problem solving
  • Advising and consulting

Personal Goals

  • To be a Christian futurist: I systematically study and consider future possibilities for the church based on current trends and knowledge.
  • To be a linguist/polyglot: While I'm not fluent in any other languages yet, I have a basic understanding of Latin, Spanish, and a 725+ day streak of Korean in Duolingo.
  • To see my kids graduate from homeschool: My husband and I have two kids (ages 8 and 12), and we're active members of a Classical Conversations homeschool community.

Timeline

Director of Digital Communications

In Touch Ministries
07.2024 - Current

Senior Digital Content Strategist

In Touch Ministries
10.2022 - 07.2024

Digital Content Strategist

In Touch Ministries
10.2017 - 09.2022

Senior Editor, Interactive

In Touch Ministries
10.2013 - 10.2017

Integrated Marketing Editor

In Touch Ministries
01.2011 - 10.2013

Assistant Editor

In Touch Ministries
08.2004 - 01.2011

Proofreader

In Touch Ministries
07.2003 - 08.2004

Bachelor of Arts - English

Emory University

Certificate - Backpack Video Storytelling

Poynter Journalism Institute

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